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Senior ATL Marketing Manager
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Berlin, Deutschland AUTO1 Group VollzeitEste anuncio de empleo no está disponible en español. Company Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as...
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Senior ATL Marketing Manager
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Berlin, Deutschland AUTO1 Group VollzeitJob DescriptionLead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube. Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online...
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ATL Marketing Manager
vor 2 Wochen
Este anuncio de empleo no está disponible en español. Company Description Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe. As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products. Your new Role Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube. Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing. Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools. Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth. Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners. Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery. Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts. Identify, test, and scale new offline and online channels to fuel continuous growth for both brands. Your Skills 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment. Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity. Strong attention to detail and a structured mindset for managing multiple projects and campaigns. Experience in managing agency and media supplier relationships. Excellent communication skills; fluency in English is essential. Experience with programmatic media buying is a plus. Experience in shaping creative strategy and direction is a plus. Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus. High motivation, adaptability, and a drive to challenge the status quo Our Offer Once a unicorn, now a listed public company, be part of our success storyYour work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacationWe invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainingMore than 90 different nationalities make up a truly international and diverse working environmentWe offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friendsStay Mindful We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to HeadspaceJoin us, in building the best way to buy and sell cars
