CRM Manager

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. About our CRM TeamWe help our clients build and nurture lasting customer relationships by designing and optimizing personalized CRM strategies that drive retention and growth. Our CRM Team is now looking for an experienced CRM Manager (f/m/d) to take ownership of client CRM initiatives, develop impactful lifecycle strategies, and elevate customer engagement. This position is full-time and located in Hamburg.How would you spend your time if you join us? Lead the development and execution of personalized CRM and email marketing strategies for our clients, with a focus on retention, engagement, and revenue growth. Manage campaign planning and optimization across customer lifecycle stages, ensuring segmentation, targeting, and messaging are effective. Evaluate, select, and implement CRM and email marketing tools (e.g., Mailchimp, Klaviyo, or Braze) in collaboration with our clients. Create, review, and optimize CRM content to deliver highly relevant communications aligned with brand voice and customer needs. Design and optimize automated lifecycle campaigns (welcome flows, win-back series, upsell campaigns, etc.) to enhance customer journeys. Analyze CRM performance data and report actionable insights to improve KPIs such as engagement, retention, and CLV. Train and guide client teams to build internal CRM capabilities and best practices. RequirementsWho Are You? You have a minimum of 2-3 years of professional experience in CRM, email marketing, or lifecycle marketing You are confident in planning and executing campaigns across multiple channels, customer segments and lifecycle stages. You have experience working with CRM platforms such as Mailchimp, Klaviyo, Braze, Brevo, or similar tools. You are comfortable interpreting data and optimizing strategies based on performance metrics. Knowledge of HTML/CSS for email and/or creative tools like Photoshop is a plus, but not required. You have strong communication skills in both German and English and can present strategies and results to stakeholders. You are proactive, detail-oriented, and customer-focused in your approach. BenefitsWhat's in it for you? Imagine... ✨ … gaining opportunities to further refine your CRM expertise through advanced projects, leading tools, and innovative lifecycle marketing strategies.💼 … taking full ownership of impactful CRM initiatives - from strategy to execution - and making a real difference with your projects.🌐 … working with a diverse range of clients, from established German and international brands to fast-growing digital players across various industries.📈 … growing professionally with clear career paths toward Senior CRM or Strategic Leadership roles, supported every step of the way.🌍 … being part of a company where diversity and inclusion aren’t just values on paper but the foundation of our success. With over 30 nationalities, we thrive in a truly international environment. 🤝 … collaborating with clients as trusted partners, working at eye level, and embracing a no-bullshit attitude – because we know what we’re doing and take pride in being thought leaders in our field. ⏳ … having the flexibility to design your work-life balance with remote work options, flexible working hours, and the freedom to choose between 20 to 40 days of vacation per year. ☀️ … working from abroad once a year at our Sunshine Office, combining productivity with inspiration from new surroundings. 🎉 … enjoying regular afterworks, unforgettable team getaways, and a company culture where we genuinely enjoy working together – and it shows 🏢 … benefiting from a modern office in the heart of Hamburg, bike leasing, an attractive pension plan, and the HVV-Deutschland Ticket to get you where you need to be. 💆 … having access to mental wellbeing support through OpenUp, a lunch allowance, and much more - because we care about your health and happiness. 💡 Want to be part of this journey? Join us and shape the future with us