(Sr.) Trade Marketing Manager

About HOLY

• HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you).

About the Position

HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany. What started as a new channel has rapidly become one of our most important growth drivers, with expanding distribution, increasing shelf presence and growing activation opportunities.

Now that we are in the stores, the question is how well we show up in them. We are looking for a (Sr.) Trade Marketing Manager to own HOLY's in-store experience: the always-on POS assets, the standards that define a perfect HOLY shelf, the in-store activations behind every campaign, and the toolkits that let our KAM and Field Sales teams win with retailers.

Working closely with our Director Retail, Ben, this role sits at the intersection of brand ambition and commercial execution.

Responsibilities:

• Always-On POS & Retail Toolkits
  Own HOLY's permanent retail assets and execution toolkits. Develop and maintain our always-on POS materials, build toolkits for retailers and the field force, and own our retail guidelines, playbooks and asset libraries.
• Retail Excellence & Perfect Store
  Drive execution quality and continuously improve the retail experience. Set Perfect Store standards and execution guidelines, and monitor shelf and floor compliance across store level.
• In-Store Marketing & Shopper Activation
  Own all in-store initiatives that drive visibility, conversion and engagement. Translate brand campaigns into retailer-specific in-store activations, develop the shelf, display and POS concepts behind them, coordinate Design, Sales and Field Sales on execution requirements, and measure and optimise activation effectiveness.
• Sales Enablement through Retailer Activations
  Equip our KAM and Field Sales teams to win in-store. Build retailer-specific engagement and activation programs, from retailer WhatsApp groups to distribution boxes, support the team with trade shows, retailer events and sell-in materials, and feed retailer and shopper insights back into how we execute.

About You

• Trade or shopper marketing background: 3-6 years in Trade Marketing, Shopper Marketing, Retail Marketing or a comparable commercial role within FMCG or a fast-paced consumer brand.
• Retail and POS understanding: You deeply understand LEH retail mechanics, shelf logic, promotions and POS materials, and you know what actually moves a shopper at the shelf.
• Builder of systems, not one-offs: You have created toolkits, guidelines or playbooks that other people picked up and used, and you care about the asset library as much as the individual asset.
• Comfortable steering through others: You can hold an execution standard with a field sales organisation and regional sales leads who do not report to you, using clarity and data rather than escalation.
• Commercially driven mindset: You think in rotation, distribution and ROI, and you a