Paid Search Lead

ABOUT USEDURINO is redefining early education through the power of play.Founded in 2021, our platform blends storytelling, physical play, and digital tools to create hybrid learning adventures for curious minds aged 4–8. Developed by educators and loved by over 350,000 families, EDURINO empowers children to explore, grow, and thrive in an ever-changing world.Behind our innovative learning system is a talented, multicultural team, passionate about helping every child play their way into a brighter future. With the support of our €17 million Series B funding, we aim to further optimize our products and scale up to become Europe's leading hybrid edtech brand.Want to be part of our mission? Explore the role below:ABOUT THE ROLESpotlightAs our Paid Search Lead, you shape how EDURINO´s adventurous learning experiences are discovered. You’ll set and drive the strategy across Google Ads, Amazon Ads, and beyond, turning your budgets into measurable growth and visibility. This role is about creating impact at scale and taking our marketing to new heights.What you will do at EDURINOOwn the paid search channels focussing on Google Ads & Amazon Ads Take responsibility for our paid search channels end-to-end: from strategy and planning to execution and reportingSet and deliver ambitious targets for new-customer revenue, ncROAS/CPA, and contribution margin, always operating within a fixed budgetDevelop and implement innovative strategies for query/intent coverage, automated bidding guardrails, feed design, and account architecture across Google and AmazonOversee robust experimentation frameworks across copy/assets, feeds, bidding, and landing pages with predefined decision thresholds and clear stop/scale rulesManage budgets, pacing, forecasting, and reporting with rigor and transparency, taking platforms, GA4, and BI into account for decision-making.Build strong relationships with external partners, agencies, and platform representatives to unlock betas, negotiate support, and accelerate learningDrive innovationStay ahead of platform changes, AI‑driven automation, and emerging discovery surfaces (e.g., AI Overviews, retail assistants), always pushing for what is nextEmbed AI into operating processes, including query clustering, negative discovery, feed enrichment drafts, anomaly detection, and insight synthesis, to increase speed and qualityBuild, lead, and mentor a small, high‑output team and agencies, fostering a culture of pace, learning, and accountabilityFoster synergies with adjacent channels and align with broader company goalsCollaborate across teams to ensure campaigns are insight-led, on-brand, and synchronized with inventory, pricing, and promotionsOrchestrate cross‑channel arbitration between Google, Amazon, and brand, minimizing cannibalization and maximizing total MER/ncMER through intentional brand‑term and allocation policiesShare learnings and best practices across markets and channels, ensuring scalable growth and consistent operating standardsABOUT YOUYou are a true e-commerce expert who understands the nuances of both Google and Amazon advertising ecosystems. Unlocking new customer growth excites you, and you are just as comfortable in the data as you are in the platforms. Skills you need to bring8+ years’ experience in paid search, with deep expertise in e-commerce and a proven record of scaling spend and impact in high-growth environmentsDemonstrable success in driving new customer revenue and managing efficiency to strict budgetsHands-on experience with Google Ads (including Shopping and Search) and Amazon Ads, with a strong understanding of the e-commerce funnelExperience managing product feeds, campaign automation, and performance optimisationLeadership experience, ideally managing a small team and agency partnersAnalytical and commercial mindset, able to forecast, report, and pivot quickly based on resultsHighly organised, proactive, and comfortable working at pace and with ambiguityExcellent communicator, able to influence at all levels and collaborate across functionsEmbrace AI as leverage, integrating it into workflows and upskilling the team to improve speed, consistency, and decision qualityPassionate about learning, sharing knowledge, and continuously raising the bar for paid search performanceAdvantages: Pertinent experience in a high-growth DTC E-Commerce Scale-UpDeep understanding of / experience with our target group ‘parents & families’Fluency in GermanAbout usWhat we believe inWe believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn. EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.What makes us specialA start-up culture based on trust. You own your schedule and location - what matters is what you move. Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London.Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun.Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us.Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries.Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts.Room to grow. We believe in learning fast, failing forward, and lifting each other. There’s budget and mentorship for high-performers who want to take the next step.How to become part of the teamWe look forward to receiving your application (CV is enough). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study.We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box