Senior Performance Marketing Manager Paid Media
Vor 4 Tagen
Most people are familiar with the term PAYBACK. For you, we’d love to give a more detailed introduction. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And of course, we hope you answer “Yes” at the checkout, because with us you collect more than just °Points. Whether as a customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.As a Performance Marketing Manager, you will be responsible for planning, implementing, and optimizing our performance-driven marketing activities across various PAYBACK business areas such as the PAYBACK app, PAYBACK American Express credit card, online shopping, and rewards shop. In a small team, you will take on a lot of responsibility and enjoy a high degree of freedom and impact.YOUR TASKSDevelop and implement paid marketing strategies across key channels such as Meta, Google, Apple, TikTok, programmatic, and partnershipsBudget planning and responsibility including forecasting, cost control, and KPI-based allocationPerformance-driven campaign management to achieve goals such as app installs, credit card sign-ups, shop conversions, and reward salesAgency management: briefing, coordination, KPI discussions, and quality control of external service providersAnalysis & reporting: create regular performance reports, derive data-driven optimization measures, and present resultsCross-functional collaboration with product, data, and creative teams to optimize funnels, develop high-performing creatives, and improve the customer journeyYOUR PROFILEDegree in business administration, marketing, data analytics, or a comparable qualificationSeveral years of experience in paid/performance marketing, ideally in app marketing, financial products, or e-commerceSolid knowledge of relevant advertising platforms (Apple Search Ads, Google Ads, Meta Ads, programmatic)Strong analytical skills and experience with tracking, attribution, and reporting toolsStructured, independent working style and deep understanding of performance metricsExperience managing external agencies and service providersStrong communication skills, hands-on mentality, and high quality awarenessFluent in English, german would be helpful OUR BENEFITSTasty Breaks: Delicious meals in our ESSZIMMER – vegetarian or vegan options available, many free of chargeMove it, move it: 24/7 access to our TURNHALLE gym – we cover the costs for youDo it your way: Flexible working hours, 30 days vacation, up to 2 days home office per weekEasy Going: Germany Ticket includedGet Together: Team events, social days, ski trips, and moreGrow like a Pro: Individual training and development opportunitiesGood Vibes: Dogs are welcomePAYBACK is Germany’s leading bonus program and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. Development – that’s something you can do with us too: develop yourself and, together with us, the PAYBACK program.Interested? We look forward to your applicationPAYBACK values diversity – come as you are.
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