Senior Product Manager CRM

Vor 6 Tagen

Munich, Deutschland Westwing Home & Living Vollzeit

JOIN OUR TEAMAs Senior Product Manager CRM, you will drive customer engagement and business growth through subscription management, newsletters and targeted communications (email, push, onsite). You will combine strategic vision, analytical skills and technical know-how to deliver best-in-class lifecycle marketing. This role focuses on subscription growth, personalisation, engagement and data-driven optimisation. The position is permanent and based in Munich.WHAT YOU'LL DOown and execute the CRM roadmap for subscriptions, newsletters and targeted communications aligned with company goalsdesign and optimise segmentation, targeting and personalisation strategies across the customer journeyplan and deliver lifecycle campaigns end to end (concept, creation, build, QA, launch, reporting)lead promotional and triggered campaigns, ensuring relevance, timeliness and performance optimisationidentify upsell and cross-sell opportunities to increase customer lifetime value and retentioncollaborate with cross-functional teams (marketing, tech, data) to ensure seamless experiencesexperiment with AI-driven personalisation and cross-channel orchestration, scaling proven solutions into core CRM processestrack and improve performance through KPI dashboards, A/B testing and data insights YOU COME WITHat least 4 years of product management experience, ideally in CRM, subscriptions or lifecycle marketingstrong understanding of CRM systems, email deliverability and subscription mechanicshands-on experience with A/B testing, customer segmentation and campaign personalisationa proven track record in designing upsell and cross-sell initiatives that drive retention and growthexcellent analytical skills with the ability to turn data into actionable strategiesexperience collaborating cross-functionally with marketing, tech and data teamsfluency in Englishexperience with HTML and SQL WHY WESTWINGAside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get:an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your careera unique culture based on trust, support, and collaboration where we foster open communication with our monthly Company All-Hands, feedback channels, and regular Q&A sessions 30 days of paid holiday per yeara beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace40% off Westwing Collection and 20% off all third-party brands in our shop (each on non-reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasionsregular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and morehealth and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and morediscounted green mobility options with public transport or JobRadcompany daycare “Westwing Wichtel” next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munichsubsidised company pension scheme “Social Impact Day” to use for doing good for environment and/or society

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