CRO Team Lead

Ready to lead, disrupt and reinvent the sleep industry?We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happenWhat you'll do:At Emma, you'll lead and coach a team of talented CRO specialists while also being hands-on in driving experimentation and optimization across our e-commerce sites (desktop, tablet, and mobile). You'll own the global A/B testing program end-to-end. From hypothesis generation, test design, implementation, and execution, through to analysis and business impact measurement. You'll work closely with Product Managers, Designers, Engineers, and Data Analysts to identify opportunities and translate them into clear, testable hypotheses. You'll ensure a rigorous testing methodology, building reliable processes and documentation that scale across multiple markets, while mentoring the team to grow their experimentation skills and strategic impact. Who we are looking for:Leadership & mentorship: Experience leading or mentoring other CRO or experimentation professionals, helping them structure their work and grow their skills. Proven experience: Several years of hands-on experience managing A/B testing and CRO programs in e-commerce or high-traffic digital products. Testing expertise: Deep knowledge of experimentation platforms (, AB Tasty, Optimizely, VWO, Google Optimize or similar), statistical methods, and best practices for online testing. Analytical mindset: Strong ability to design experiments, interpret data, and distinguish between correlation and causation. Familiarity with statistical significance, sample size calculations, and experiment design pitfalls. Technical skills: Comfort with front-end technologies (HTML, CSS, JavaScript) and basic understanding of tracking/analytics setups (GA, GTM, etc.) to ensure accurate experiment implementation. Data-driven decision-making: Ability to connect user behavior analytics with testing hypotheses and measurable business outcomes. Outstanding communication: Clear and structured communicator, able to share complex results in a simple and actionable way. Detail-oriented and structured: A keen eye for detail and process discipline, ensuring reliable and high-quality experimentation. Collaboration: Track record of working effectively with product, design, engineering, and marketing teams in a cross-functional environment. Adaptability: Thrives in dynamic, fast-pacedsettingswithchangingprioritiesandmultiplestakeholders. Language proficiency: Professional-level Business English is required. What we offer:A combination of personal and company growth to accelerate your career and help you reach your goals. The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team. Responsibility and decision-making authority from day one—you'll create an impact with new, innovative ideas and help shape our company DNA. To work and learn from experts in diverse fields and get to know your team members at exciting company events. Become an EmmieEmma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible