Field Marketing Generalist
vor 14 Stunden
Many good reasons for abakus Fair payment Holiday pay & Christmas bonus Premium payment for special services Free parking Good working atmosphere Staff events Free fruit and drinks Social responsibility Flexible working hours That awaits you in your new job We are looking for an experienced Field Marketing Generalist (f/m/d) for the EMEA Central Field Marketing Team at an international IT company based in Munich, with a focus on Germany and Austria. In the position of Field Marketing Generalist (f/m/d), you will be responsible for integrated campaign management and demand generation for our Next Generation Platform portfolio, with a focus on Tableau (data analysis) and Data 360 (data platform and data management). Plan and execute integrated demand generation campaigns across digital, organic, and event channels Manage paid digital initiatives, including display advertising, content syndication, and social media Drive organic marketing efforts via website optimization, SEO, blogs, email marketing, and YouTube Organize small customer events and define channel mix and content strategy to support a full-funnel Cloud marketing approach Monitor and optimize campaign performance for pipeline, lead generation, and revenue targets, collaborating closely with cross-functional teams Your skills Relevant professional experience as a Field Marketing Generalist (f/m/d), ideally in an IT software company, with the management of integrated multi-channel campaigns Practical experience in organizing small customer events and applying digital marketing strategies on various platforms Proficiency in marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud) and familiarity with Salesforce and Google Analytics Knowledge of AI and analytics tools (e.g., Power BI, Tableau) is an advantage; self-motivated and able to work independently in a virtual team Business-level proficiency in English and German, with strong collaboration and communication skills in cross-functional teams Your application Have we caught your interest? Then we should definitely get to know each other The fastest way to us is via the "Apply now apply button" or via the e-mail address given above. We look forward to receiving your resume in Word or PDF format. Do you have any questions in advance? Then give us a call - we will be happy to advise and support you in all phases of the job search. We look forward to receiving your online application as Field Marketing Generalist (f/m/w) Your contact person abakus Personal GmbH & Co. KG Thalkirchner Str. 1 80337 München Tel. +49 89 2355540 *The designation used on this page. "employee" as well as other personal designations are used gender-independent. They are used exclusively for reasons of the better Readability used.
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