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We are a dynamic and innovative beauty company that specializes in high-quality products and services. Our mission is to empower individuals to express their unique styles and to create an inclusive and supportive workplace where everyone feels valued.
Job Title: SEO SpecialistWe are seeking an experienced SEO Specialist to join our team and help us enhance our online visibility and drive organic traffic to our global beauty platform. As an SEO Specialist, you will play a key role in implementing SEO strategies that elevate search rankings and help connect beauty enthusiasts worldwide with our innovative products.
Key Responsibilities:- Conduct in-depth keyword research and analysis to identify opportunities and optimize content for improved search engine rankings, with a focus on market-specific trends in the beauty industry.
- Optimize website content, including titles, meta descriptions, headers, and image alt texts, to improve organic search performance.
- Collaborate with developers to ensure the site is technically optimized for search engines, addressing issues like site speed, mobile-friendliness, crawlability, and indexation.
- Work closely with the content team to ensure SEO best practices are incorporated into our content creation process, aligning with broader marketing strategies.
- Develop and implement effective link-building campaigns to improve domain authority and search visibility.
- Utilize tools like Google Analytics, SEMrush, or Moz to track website traffic, rankings, and conversions. Provide regular performance reports and insights to guide data-driven decisions.
- Stay updated on industry trends, competitor activities, and search algorithm changes, applying insights to continuously refine our SEO strategy.
- Manage local SEO efforts, ensuring the brand is visible in relevant geographic searches and directories.
- 2-4 years of proven experience in SEO, particularly in e-commerce, digital retail, or beauty industries.
- Hands-on experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, or Moz.
- Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
- In-depth understanding of SEM strategy and reporting knowledge.
- Ability to analyze data and deliver actionable insights to improve KPIs and marketing results.
- Experience working with content management systems like WordPress or Shopify.
- Knowledge of basic HTML and CSS for SEO optimization purposes.
- Excellent communication skills and the ability to explain SEO concepts to non-technical stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
- Exciting projects in an agile environment.
- Place of creativity and inspiration.
- Personal and professional growth from day one.
- Autonomous working styles.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about SEO and the beauty industry, we encourage you to apply for this exciting opportunity to join our team and contribute to our growth and success.
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