SEO Specialist
vor 23 Stunden
We are a dynamic and innovative beauty brand, dedicated to creating high-quality products that empower individuals to express their unique styles. Our global presence and commitment to inclusivity make us a leader in the beauty industry.
Job Title: SEO SpecialistWe are seeking an experienced SEO Specialist to join our team and enhance our brand's online visibility. As an SEO Specialist, you will play a key role in implementing strategies that elevate search rankings and drive organic traffic to our global beauty platform.
Key Responsibilities:- Conduct in-depth keyword research and analysis to identify opportunities and optimize content for improved search engine rankings.
- Optimize website content, including titles, meta descriptions, headers, and image alt texts, to improve organic search performance.
- Collaborate with developers to ensure the site is technically optimized for search engines, addressing issues like site speed, mobile-friendliness, crawlability, and indexation.
- Work closely with the content team to ensure SEO best practices are incorporated into our content creation process, aligning with broader marketing strategies.
- Develop and implement effective link-building campaigns to improve domain authority and search visibility.
- Utilize tools like Google Analytics, SEMrush, or Moz to track website traffic, rankings, and conversions. Provide regular performance reports and insights to guide data-driven decisions.
- Stay updated on industry trends, competitor activities, and search algorithm changes, applying insights to continuously refine our SEO strategy.
- Manage local SEO efforts, ensuring the brand is visible in relevant geographic searches and directories.
- 2-4 years of proven experience in SEO, particularly in e-commerce, digital retail, or beauty industries.
- Hands-on experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, or Moz.
- Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
- In-depth understanding of SEM strategy and reporting knowledge.
- Ability to analyze data and deliver actionable insights to improve KPIs and marketing results.
- Experience working with content management systems like WordPress or Shopify.
- Knowledge of basic HTML and CSS for SEO optimization purposes.
- Excellent communication skills and the ability to explain SEO concepts to non-technical stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
- Exciting projects in an agile environment.
- Place of creativity and inspiration.
- Personal and professional growth from day one.
- Autonomous working styles.
We are committed to creating a diverse and inclusive workplace where everyone feels valued. If you are passionate about SEO and the beauty industry, we encourage you to apply for this exciting opportunity.
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