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Consumer Insights Manager

vor 2 Monaten


Munich, Bayern, Deutschland innocent drinks Vollzeit
About the Role

We are seeking a highly skilled Consumer & Market Insights Manager to join our team at innocent drinks. As a key member of our commercial leadership team, you will play a pivotal role in driving business growth and success through data-driven insights and strategic planning.

Key Responsibilities
  • Develop and implement market research strategies to inform business decisions and drive growth in our Smoothie and Shots segments, as well as in Germany and smaller markets.
  • Collaborate closely with marketing and commercial leadership teams to ensure that consumer and market insights are integrated into our plans and strategies.
  • Analyze large datasets to identify trends, patterns, and insights that inform business decisions and drive growth.
  • Design and implement qualitative and quantitative research studies to answer key business questions and provide recommendations to stakeholders.
  • Develop and maintain strong relationships with cross-functional teams, including marketing, commercial, and sales, to ensure that insights are effectively communicated and implemented.
Requirements
  • Proven experience in market research and analysis, with a strong understanding of FMCG industry dynamics, particularly in Germany and DACH markets.
  • Excellent analytical and problem-solving skills, with the ability to manipulate and analyze large datasets to identify insights and trends.
  • Strong communication and presentation skills, with the ability to present complex data in a clear and compelling way.
  • Experience working with Nielsen/IRI databases and Kantar/GFK data, as well as other market research tools and methodologies.
  • Ability to work effectively in a fast-paced environment, with a high level of attention to detail and organizational skills.
  • Fluency in English and German, with excellent language skills and the ability to communicate effectively with stakeholders.
What We Offer
  • A dynamic and supportive team environment that encourages collaboration and innovation.
  • The opportunity to make a real impact in a newly formed role, with accountability for leading the insights agenda in your segments and markets.
  • A competitive rewards package, including a salary, benefits, and opportunities for career growth and development.

We are committed to creating a workplace that is inclusive, diverse, and supportive of all employees. If you are a motivated and talented individual who is passionate about consumer and market insights, we encourage you to apply for this exciting opportunity.