Field Marketing Specialist
vor 4 Wochen
At Hexagon’s Safety, Infrastructure & Geospatial division, our physical security team develops software to safeguard the world. Our video and incident management solutions help customers quickly resolve incidents and minimize their impact. We are a global company with service teams in various regions. Become part of our team and contribute to creating a safer world.
We are seeking a Field Marketing Manager (m/w/d) who will own and drive the continuous generation of a lead pipeline in the EMEA region through physical and digital events. This role will support our partners in their marketing and sales activities. You will be part of the international marketing team and work closely with colleagues in sales, presales, and product management.
This role can be located at our Bruchsal office or in a home office. It is part-time (75%) and limited to a 2-year timeframe to cover a parental leave replacement. It is possible the role can move to permanent employment.
Responsibilities:
- Select, plan, and implement lead generation activities in accordance with our go-to-market strategy and in close cooperation with the sales team.
- Research relevant digital and in-person events based on our vertical focus and develop an annual event calendar for the EMEA region in accordance with the regional budget; calculate and track project costs.
- Manage all external and company-hosted in-person and virtual events, including project planning; coordination of stakeholders; research, selection, and management of external service providers and logistics; booth layout; promotional activities; and on-site support.
- Track and report event and field activity outcomes with relevant KPIs for continuous improvement.
- 3+ years of experience in event and project management, ideally in the technology industry.
- Strong organizational and negotiation skills.
- Experience planning in-person and virtual events for 10-400+ attendees.
- Experience with CRM (Salesforce) and webinar applications.
- Ability to travel to tradeshows throughout EMEA.
- College/university degree with a focus in marketing or event management or similar background.
- Fluently read, write, and speak in both German and English.
What we offer:
- Flexible hybrid work options, with travel to tradeshows and other live events.
- A great team of colleagues who work collaboratively and share knowledge.
- 30 days of vacation to relax and recharge.
- A vibrant international company culture blended with local values.
- Opportunities for professional and personal growth.
- Convenient transportation connections near the Bruchsal train station and A5 motorway.
- Fun and engaging team events like hackathons, barbecues, and company runs.
- Bike leasing options for a healthy lifestyle.
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