Digital Brand and Community Experience Leader
vor 4 Wochen
Deine Aufgaben und Verantwortlichkeiten:
- Wir suchen nach einer erfahrenen Führungskraft, die unsere digitale Brand- und Community-Erfahrung strategisch entwickelt und umsetzt.
- Die Entwicklung von digitalen Marketing-Strategien und -Aktivierungen, um unsere Markenpräsenz zu stärken und neue Zielgruppen zu erreichen.
- Die Weiterentwicklung unserer aktuellen Metaverse- und Roblox-Erfahrung sowie unserer Twitch-Aktivierungen, um sie international skalierbar und wirkungsvoll zu machen.
- Die Aufbau von langfristigen Beziehungen zu Meta, Snap, TikTok und Google, um Betas zu testen und sofort einsatzbereite und innovative Experiences auf den jeweiligen Plattformen zu schaffen.
- Die Führung eines kreativen, zukunftsorientierten und hochmodernen digitalen Teams, das ständig neue Grenzen erkundet.
- Die Sicherstellung, dass das Team bei allen relevanten digitalen Marketingentwicklungen und -technologien an vorderster Front steht.
- Die Förderung von Gen_AI intern und die Etablierung eines strategischen Ziels, um die Umsetzung innerhalb der (internationalen) Organisation zu unterstützen.
- Die Bewertung der aktuellen und zukünftigen Gestaltung digitaler Produkte und Dienstleistungen gemeinsam mit Innovation/Brands.
- Die Entwicklung eines Netzwerks externer Partner, die uns dabei helfen, unser Plattform-Ökosystem zu erweitern, neue Communities und Zielgruppen zu erschließen und neue Erfahrungen kreativ zu gestalten.
Dein Profil:
- 10–15 Jahre Erfahrung im digitalen Bereich, digitales Marketing und/oder Brand Experience, vorzugsweise in der Beauty-Branche.
- Erfahrung in der strategischen Konzeption, Umsetzung und Leitung digitaler Projekte, Konzepte und Initiativen.
- Vertraut mit neuen Technologien (z. B. Gen_AI) und ein ausgeprägtes Verständnis für (innovative) digitale Produkte.
- Führungspersönlichkeit aus Leidenschaft, die erfolgreich Teams geführt und entwickelt hat und eine ausgeprägte Fähigkeit zu "People Leadership" aufweist.
- Unternehmerisches Denken und eine große Leidenschaft dafür aus, etwas zu bewirken und das Unternehmen auf die nächste Ebene zu bringen, mit einer hohen Toleranz gegenüber Unsicherheiten und schnellen Richtungswechseln.
- Englisch fließend, Deutsch vorzugsweise bzw. auch von Vorteil.
Wir bieten:
- Attraktives Arbeitsumfeld: anspruchsvolle Aufgaben mit viel Gestaltungsspielraum in einem stylischen Büro.
- Team: nette, motivierte Kolleg*innen, für die in der Zusammenarbeit das WIR zählt.
- Familienunternehmen: inhabergeführt, nachhaltig handelnd und immer auf Augenhöhe von den Praktikant*innen bis zur Geschäftsführung.
- Flexibilität: durch mobiles Arbeiten und flexible Arbeitszeiten.
- Perspektiven: ob Onboardings, kontinuierliches On-the-job-Training, Job Rotation oder auch interne/externe Weiterbildungsmaßnahmen – alles ist möglich.
- Die Klassiker: 30 Tage Urlaub sowie ein frisch zubereitetes Mittagessen, Obst, Kaffeevielfalt sowie Tee und Kaltgetränke.
- Benefits, Benefits, Benefits: betriebliche Altersvorsorge, inhouse Fitnessstudio, Job Ticket, Zuschuss zu Kinderbetreuungskosten und immer wieder Gründe zusammen zu feiern. Unsere Liste ist lang, da ist bestimmt auch etwas für Dich dabei. Alle unsere Benefits findest Du hier: www.cosnova.com/de/karriere
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