EMEA Product Manager for Access Solutions and Dx

vor 4 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland Boston Scientific Vollzeit

About the Role

The EMEA Product Manager for Access Solutions and Dx will play a key role in driving business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization.

This is a strategic position in the EMEA Marketing organization. The successful candidate will be managing:

  • The key strategic products franchise, Access Solution, to support the growth of Boston Scientific (BSC) in the Atrial Fibrillation (AF) Market
  • The diagnostic products franchise to drive portfolio pull through.

Through impactful marketing strategies and tactics, this role will help the EMEA organization to maximize market penetration and gain share.

Key Responsibilities

  • Market Development: Assists in the development and responsible for the execution of post market strategies; Identifies clinical/market trends and suggests new product/marketing opportunities; Creates and manages Physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists; Develops creative approaches to market existing/new products; Assists in creating reimbursement strategies.
  • Building and Maintaining Relationships: Identifies and develops relationships with key opinion leaders in the field; Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Develops and maintains relationships with key functional areas including International marketing, market research, clinical and regulatory.
  • Planning and Analysis: Develops operational product launch strategies and identifies product roll-out strategy in collaboration with international marketing and sales manager; Franchise/product responsibility for developing competitive strategy and product analysis; Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, P.E.R.'s, etc.; Understands how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management; Development and management of the franchise budget (including programs, promotion, advertising, etc.).
  • Product / Market Management: Responsible for developing, coordinating and executing product training; Facilitates Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Drives and coordinate adapted customer programs; Develops and implements promotional activities/materials for the franchise; Defines and executes professional conference strategies and tactics for franchise/products; Develops and implements launch strategies, including launch package.
  • Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

Requirements

  • Bachelor's degree in Business, Marketing or Healthcare studies
  • 3+ years' work experience in a Product Manager function or equivalent position
  • Experience working within medical device and/or pharmaceutical sector is required, additional experience within the Electrophysiology (EP) franchise is an advantage
  • Strong commercial background and proven track record of successful marketing planning and execution resulting in plan achievement
  • Strong understanding on the opportunities of digital transformation and customer experience preferred
  • Strong business acumen and long-term business planning experience
  • Good clinical understanding
  • Very good project management skills
  • Very good analytical, creative and out of the box thinking skills are desirable
  • Proficient in written and spoken English
  • Based in one or these cities (or close to them): Dusseldorf (Germany), Voisins-le-Bretonneux (France), Hemel Hempstead (UK), Milan (Italy) or Madrid (Spain)

What We Can Offer To You

  • Permanent Contract
  • Attractive benefits
  • Company Car
  • Upskilling
  • Autonomy
  • Healthy competition
  • Mentoring
  • Company with a purposeful mission

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