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Senior Customer Marketing Director

vor 2 Monaten


Berlin, Berlin, Deutschland SAP Leanix Vollzeit
About the Role

SAP LeanIX is seeking a Senior Customer Marketing Manager to drive customer marketing end-to-end. You will work closely with Marketing, Customer Success, and Sales to ideate, build, and scale customer experience programs aimed at increasing the Community's loyalty and growth.

Key Responsibilities
  • Develop a customer marketing strategy based on insights across segments, product, and personas while understanding the customer decision journey.
  • Advance the Customer Community's maturity by working with Customer Success to up-level all existing community activities, including communication and interaction.
  • Drive customer programs that align with overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy, and referrals.
  • Collaborate with Marketing, Customer Success, and Sales to ideate, build, and scale customer experience programs.
Requirements
  • More than 5 years of experience in a similar role with a track record of successfully driving customer marketing activities.
  • BA/BS degree in marketing, analytics, business, or business informatics or similar.
  • Independent creation and successful execution of community-focused marketing campaigns.
  • Strong analytical skills and advanced project management skills.
  • Excellent interpersonal and communication skills.
  • Understanding of B2B SaaS.
About SAP LeanIX

SAP LeanIX is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess, and manage the transition towards their target IT architecture.

By offering a data-driven and automated approach enhanced with AI, SAP LeanIX helps organizations make sound decisions and collaborate more effectively. SAP LeanIX serves over 1,400 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40.

Headquartered in Bonn, and offices in Munich and Berlin (Germany), SAP LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP.

SAP LeanIX is committed to being an equal opportunity employer. Diversity is vital to driving the growth and success of our company. If you need an equitable interview process alternative, please let our team know at [insert email]. You will be treated with the utmost respect and confidentiality.

All applicants will receive consideration for employment based on experience, qualifications, and competencies. SAP LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.