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Digital Transformation Specialist
vor 2 Monaten
As a Digital Transformation Specialist, you will actively drive the digital transformation of the Oetker-Group. You will manage and optimize digital marketing projects for Oetker Group companies, ensuring state-of-the-art digital marketing tool setup and enhancing search engine visibility. Responsibilities include conducting in-depth digital marketing audits, developing strategic roadmaps, and collaborating with a diverse set of stakeholders to drive effective digital marketing and content strategies.
Key Responsibilities:
* Foster and own an established relationship with relevant stakeholders within Oetker Digital GmbH and especially with Oetker Group companies, including brands such as Dr. Oetker, Radeberger, and Flaschenpost
* Work directly with a diverse set of companies from the Oetker Group to fuel and support their digital marketing transformation, with a strong focus on strategic consulting and capability building
* Own, manage, and develop digital marketing projects
* Ensure state-of-the-art digital marketing tool setup and enable highest visibility for multiple properties. Operationally optimize search engine rankings through technical and content-focused digital marketing
* Provide in-depth digital marketing audits (including business KPIs) and elaborate roadmaps for owned media sites
* Work with external and internal stakeholders to drive holistic Digital Marketing along all areas of the consumer journey. Build on relevant data to boost marketing efficiency and effectiveness
* Consult business partners on content strategy development and develop content plans for diverse digital marketing channels with a strategic perspective
* Monitor, explore, and report on major marketing trends and innovations
Requirements:
* A strategic mindset combined with an operational drive
* Proven hands-on experience with typical digital marketing solutions and tools (e.g., Sistrix, Screaming Frog, and Search Console)
* Consult on best use of digital marketing in line with business and marketing strategies
* Conceptualizing as well as executing best-in-class digital marketing strategies for properties' visibilities and ranking
* Excellent digital marketing knowledge combined with a data-driven approach
* Expertise in content management
* Project management expertise, ideally experienced in agile processes
* Communication, collaboration, presentation, and moderation skills
What We Offer:
* Modern and dog-friendly office located at the heart of Berlin
* Hybrid working model with flexible working hours for a healthy work-life balance
* We work in cross-functional and international teams and have regular company/team events
* 28 days of paid vacation, plus Christmas and New Year's Eve off, as well as the possibility to take a sabbatical or additional unpaid leave
* 10 paid child's sick days per year
* Annual learning and development budget purchase educational resources up to €1,500
* Equipment of your choice: Macbook or Lenovo, plus additional devices for your home office set up
* In-house conversational German classes for beginners
* Subsidized Urban Sports Club Membership or BVG Deutschland Ticket
* Mental well-being support, including individual sessions, through our partner Likeminded
* Premium relocation support for colleagues outside of Germany: visa application support, assistance with searching temporary accommodation, payment of the first monthly rent
* Company pension scheme and personal accident insurance
* Corporate discounts from a wide range of external partners
We are an equal opportunities employer and welcome applications from all qualified candidates.
If you are passionate about digital transformation and want to be part of a dynamic team, please submit your application.
We look forward to hearing from you"}
