Digital Euro Team Lead

vor 2 Wochen

Frankfurt am Main, Hessen, Deutschland European Central Bank Vollzeit

Job Summary

As a Team Lead – Positioning, you will be responsible for coordinating and managing the daily tasks of the Positioning team, leading, supporting, and developing its individual team members. You will design and develop the product positioning and branding strategy for a potential euro area-wide digital euro launch, commissioning, sourcing, and working with creative, branding, and marketing agencies. You will use an audience-centric approach to harness insights and data to inform decision-making and optimize resources. You will manage planning, budget, and reporting for your team, encompassing both internal staff and external consultants. You will ensure deliverables are achieved and milestones are met in a healthy and fulfilling working environment. You will serve as a subject matter expert on positioning, advising the Head of Division and other managers across the Directorate. You will support effective communication and collaboration, interacting directly with both internal Eurosystem colleagues and external stakeholders.

Key Responsibilities

  • Coordinate and manage the daily tasks of the Positioning team
  • Design and develop the product positioning and branding strategy for a potential euro area-wide digital euro launch
  • Commission, source, and work with creative, branding, and marketing agencies
  • Use an audience-centric approach to harness insights and data to inform decision-making and optimize resources
  • Manage planning, budget, and reporting for your team
  • Ensure deliverables are achieved and milestones are met in a healthy and fulfilling working environment
  • Serve as a subject matter expert on positioning
  • Support effective communication and collaboration

Requirements

  • Master's degree or equivalent in marketing, communications, public relations, or another relevant field
  • Minimum of five years' professional experience in marketing, with at least two years managing teams working on projects or campaigns
  • Track record in team leadership and building and developing a high-performing team
  • Professional experience leading brand development, marketing strategy, and public information campaign design and delivery
  • Senior experience across the marketing mix, with experience in at least one specialist area, e.g. strategy, planning, branding, advertising, market research, or media buying
  • Experience working with agencies, suppliers, and consultants to deliver public information or marketing campaigns
  • Advanced (C1) command of English and intermediate (B1) command of at least one other official language of the EU

Desired Qualifications

  • Experience in the payments or financial services industries
  • Experience in marketing and launching products (business-to-consumer or business-to-business)
  • Experience leading large-scale campaigns, ideally across multiple markets

Working Modalities

We would ideally like a full-time arrangement for this role.

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