Digital Euro Team Lead

vor 2 Wochen

Frankfurt am Main, Hessen, Deutschland European Central Bank Vollzeit

About the Role

As a Team Lead – Positioning, you will be responsible for coordinating and managing the daily tasks of the Positioning team, leading, supporting, and developing its individual team members. You will also design and develop the product positioning and branding strategy for a potential euro area-wide digital euro launch.

Key Responsibilities

  • Coordinate and manage the daily tasks of the Positioning team.
  • Lead, support, and develop individual team members.
  • Design and develop the product positioning and branding strategy for a potential euro area-wide digital euro launch.
  • Commission, source, and work with creative, branding, and marketing agencies.
  • Use an audience-centric approach to harness insights and data to inform decision-making and optimize resources.
  • Manage planning, budget, and reporting for your team, encompassing both internal staff and external consultants.
  • Ensure deliverables are achieved and milestones are met in a healthy and fulfilling working environment.
  • Serve as a subject matter expert on positioning and advise the Head of Division and other managers across the Directorate.
  • Support effective communication and collaboration and interact directly with both internal Eurosystem colleagues and external stakeholders.

Qualifications and Experience

Essential:

  • A master's degree or equivalent in marketing, communications, public relations, or another relevant field.
  • A minimum of five years' professional experience in marketing, with at least two years managing teams working on projects or campaigns.
  • A track record in team leadership and building and developing a high-performing team.
  • Professional experience leading brand development, marketing strategy, and public information campaign design and delivery.
  • Senior experience across the marketing mix, with experience in at least one specialist area, e.g., strategy, planning, branding, advertising, market research, or media buying.
  • Experience working with agencies, suppliers, and consultants to deliver public information or marketing campaigns.
  • An advanced (C1) command of English and an intermediate (B1) command of at least one other official language of the EU, according to the Common European Framework of Reference for Languages.

Desired

  • Experience in the payments or financial services industries.
  • Experience in marketing and launching products (business-to-consumer or business-to-business).
  • Experience leading large-scale campaigns, ideally across multiple markets.

What We Offer

You will be part of a multicultural team that strives for continuous innovation to make a positive impact on the lives of European citizens. The position offers excellent opportunities to shape the future of central bank money, ensure it remains available to all citizens and firms in the euro area, and support the digitalisation of the euro area economy.

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