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Commercial Analytics Manager

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Mannheim, Baden-Württemberg, Deutschland Essity Vollzeit

About the Role

As the NRM Analytics Manager, you will play a pivotal role in elevating analytics in Consumer Goods across diverse markets in Europe. Your primary responsibility will be to drive the NRM analytics roadmap for Consumer Goods EMEA, revolutionizing the tools, processes, and insights that power our data-driven NRM transformation agenda.

Reporting to the Net Revenue Management Lead for Consumer Goods EMEA, you will collaborate closely with relevant stakeholders, such as Regional Net Revenue Managers and Business Development Managers, external agencies, and Regional Customer Marketing Directors, to lead our NRM analytics journey.

To succeed, this role demands confidence in building analytical solutions with commonly used software, a strong understanding of the connections between data and real business challenges, and a desire to see complex tasks through to successful completion.

Key Responsibilities

  • Own the NRM analytics roadmap; inclusively prioritize opportunities for upscaled analytics, plan and secure resources, deliver the timeline, and celebrate progress
  • Build new analytical solutions independently and in collaboration with internal and external experts
  • Drive new solutions into the Essity way of working with the NRM Excellence Manager
  • Partner with regional teams to ensure that Essity NRM analytical solutions are adopted in practice; through publicizing, training, piloting, supporting, and problem-solving
  • Define the suite of value-adding trends and performance measurement reports for senior management and other stakeholders. Implement, maintain, and leverage recommended reporting
  • Turn data into actionable insight through project work, reporting, and the annual business planning cycle
  • Keep benchmarking and up-skilling to be at the forefront of best-in-class data and analytics for NRM. Bring external expertise into Essity's way of working, through own working and business case approval for new investments
  • Be a connected and contributory part of Essity's NRM community

Requirements

  • Extensive experience within FMCG within analytical, financial, or commercial roles
  • Direct experience within Revenue Growth Management (RGM) / Net Revenue Management (NRM) / Commercial Strategy / Market Strategy & Planning (MS&P) will be beneficial
  • Exceptional Excel skills. Power BI and Tableau experience will be beneficial. SQL, Python, or similar competency is not expected
  • Extensive experience building analytical solutions, such as landscape assessments and predictive financial models
  • Good understanding of key NRM concepts including Brand Portfolio Pricing, Price Pack Architecture (PPA), Mix Management, Promotion Strategy, and Trade Investment
  • Confident understanding of NRM analytical principles such as elasticity, return on investment, and profit pools
  • Ability to turn data into actionable insight. Ability to synthesize large, diverse, and complex data sources into simple, easy-to-understand descriptions, predictions, and recommendations
  • Experience working with insight agencies such as NIQ and Buynomics. Confidence working with econometric and AI-modelling techniques
  • Organizational skills; a structured ability to manage projects involving internal & external stakeholders
  • Excited to pioneer new solutions within Essity; driven to deliver organizational behavioral change, through the adoption of new tools and processes amongst regional teams
  • Strong interpersonal and listening skills. Seek & respond to feedback. Be prepared to work collaboratively
  • Fluent in English
  • Ability to travel