Marketing Communications Director
vor 2 Wochen
As a Marketing Communications Director at Dover Corporation, you will be responsible for developing and executing internal and external marketing communications plans for individual brands. This includes campaigns, advertising, public relations, events, sponsorships, tradeshows, OEMs, technical specifications, marketing materials/collateral, and compelling content.
Key Responsibilities:
- Design, implement, and execute internal and external marketing communications plans for individual brands.
- Develop plans and tactics for brands, product launches, lead generation, lead nurturing, lead management, and follow-up reporting.
- Formulate, implement, measure, and adjust marketing campaigns and other tactics to achieve desired business results.
- Manage online presence for assigned brands and collaborate with others within the Dover Digital ecosystem and outside partners to execute the online strategy, including websites and social posts.
- Work closely with Digital, Product Management, agency personnel, and others to develop, distribute, and manage content through the Content Management System (CMS).
- Manage all trademarks, copyrights, and other proprietary marketing materials associated with assigned brands and their product lines.
- Coordinate with PSG Product Managers on all new product development and sustaining initiatives, including their priorities, and achieve required deliverables on schedule and within budget.
- Directs and creates marketing assets that are aligned with our brand standards, global sales strategies, and business development strategies.
- Works with Multi-Disciplines – Marketing, Product Management, Sales, Engineering, Business Development, Legal, Compliance – to Develop Go-To-Market Strategy, including some international locations.
- Collaborates with and directs the work of external marketing agencies and partners.
- Executes External & Internal communications.
- Manages Marketing Budget, Content Calendar, and demonstrates the ROI of marketing programs.
- Domestic and international travel up to 25%.
- All other duties assigned.
Requirements:
- Education: Bachelor Degree in Business, Marketing, Engineering, or related field. MBA level or advanced degree preferred.
- Language skills: Fluency in spoken and written French, German, and English is required.
Experience:
- 7+ years' experience in marketing, marketing communications, product marketing, and/or related fields.
- Experience in B2B Industrial Sales & Marketing, with specific experience in developing, implementing, and managing the marketing communications strategy and associated tactics.
- Must be willing to travel and work within a global environment.
- Fluid Management, Pump Knowledge, Fluid Measuring, Fluid Handling, Flow Sensor, Flow Control experience desired.
- Marketing to decision makers in one or more of the following industries is highly preferred: Chemical Process, Semiconductor, Food & Beverage, or Hygienic.
Desired Characteristics:
- Advanced Microsoft Office Skills (Word, Excel, PowerPoint, etc...).
- Working knowledge of Marketing Automation Platforms (such as HubSpot or Marketo), CMS Platforms (such as Sitefinity or Adobe Experience Manager), and other online tools (such as Google Analytics, Google PPC, SEMrush, etc...).
- Strong Understanding of CRM Platforms, such as SalesForce, is desirable.
- Excellent communication skills – verbal and written, including copywriting skills.
- Strong understanding of SEO (i.e. organic methods) and SEM (i.e. paid methods) including its relationship to content creation/management, key word management, competitive positioning, and desired results.
- Experience in marketing through social media platforms such as Linked-In, X (formerly Twitter), Youtube, etc....
- Experience working with PIM tools and platforms is desirable.
- Channel management and marketing experience.
- Working knowledge of Adobe Creative Suite (InDesign, Photo Shop, Illustrator) preferred.
- Outstanding listening, and interpersonal skills at all levels of the organization.
- Ability to multi-task and perform in a fast-paced, dynamic environment.
- Ability to stay current on new marketing methodologies and technologies.
- Impeccable organization and efficiency skills; strong attention to detail.
- Self-sufficient and self-motivated, works with little supervision.
- Strong team player, work ethic, passionate, and a commitment to win.
- Ability to influence in a matrixed environment and lead teams without solid line reporting.
- Experience in managing an integrated B2B marketing and communications agency.
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