Brand Marketing Graduate Program
Vor 5 Tagen
Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?
This 18-month program offers a unique opportunity to work with our highly professional teams and showcase your capabilities.
Your delivery and contribution during the program will shape the scope of your future at Red Bull.
Develop a strong understanding of the Brand Marketing Department and cross-functional collaborations with a focus on Sales.
Deep dive into processes at Red Bull Germany, including Brand/Field Marketing, Key Account and Field Sales Management, and Trade Marketing.
Combine this knowledge with creative ideas and out-of-the-box thinking to support cross-departmental projects and initiatives.
Define and develop an overarching project to be presented to the respective department heads at the end of the program.
Key Responsibilities- Support the team in designing and executing innovative, impactful, and inspirational consumer activations to increase brand love.
- Generate insights and new ideas by thinking creatively and analytically.
- Support the Insights Manager for data preparation and reporting at national and global levels.
- Understand the meaning and power of occasion messaging and support the team for excellence execution of 360° brand campaigns.
- Get an idea of the needs of our consumers via supporting the CRM Team within all brand-related interactions.
- Develop a sound knowledge of media planning and new digital ways of communication.
- Build your own network within the marketing and sales organization to facilitate workflows and idea creation.
- Become the 'go-to person' when it comes to internal selling and external reporting of great creative concepts, campaigns, and new strategic pillars of brand marketing.
- Develop a deep understanding of the department's direction: help and challenge to sell.
- Join the trade marketing colleagues to understand the POS tool cycle and actively contribute to the day-to-day work.
- Take over a project around 'insights into action' (e.g., evaluation of a specific promotion/product launch and translate the gained insights and findings into concrete proposals and action steps for the future).
- Get to know the field work (tasks and routines) by supporting the field team in a specific sales drive/mission.
- Based on this executional experience, join a key account team to jointly work on a customer/project.
- Bachelor's degree or Master's degree.
- Proven excellence in your academic life.
- Relevant work or internship experience is a plus.
- A history of pursuing personal passions, extra-curricular achievements.
- Entrepreneurial spirit with a 'go-getter' mentality when it comes to tackling important projects or taking on new challenges.
- Open and solution-oriented mindset, with excellent communication skills.
- Fluent in German and English (written, spoken).
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