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Market Development Manager
vor 2 Monaten
At Bio-Techne, we're seeking a highly skilled Market Development Manager to join our EMEA team. As a key member of our commercial organization, you'll play a critical role in developing and implementing regional marketing strategies that drive revenue growth and market adoption.
Key Responsibilities:
- Lead the regionalization of our product marketing strategy for EMEA, deploying marketing tactics across multiple channels, including print, digital, social, events, and sales channels.
- Collaborate with cross-functional teams to develop and support marketing strategies that achieve revenue and market adoption targets, focusing on segments that drive demand generation, pipeline health, and new contacts.
- Participate in regional market development meetings to report marketing performance, gather input, and capture local product and market trends to refine our strategy.
- Provide regional perspective and conduct customer and sales interviews to gain specific knowledge of local market needs, refining our regional marketing message and sales enablement.
- Develop effective sales selling tools, technical training, and customer-facing materials in collaboration with product management and regional commercial teams.
- Nurture relationships with key leaders and partners in the region to foster collaboration.
- Support marketing budget management, ensuring marketing activities achieve expectations.
- Own product pricing in the region.
Qualifications:
- A Bachelor of Science in a life sciences field or equivalent with good work experience, preferably partially in industry.
- Masters or PhD preferred.
- Academic and/or commercial experience in spatial biology essential.
- Customer-centric with a good working knowledge and experience in marketing, sales, or sales support in technical/scientific products.
EPIC Attributes:
- Empowerment: Set goals and monitor KPIs for direct reports, assessing results and adapting as necessary to ensure continuous improvement of support.
- Passion: Love science, give it everything, maximize opportunities, and be a strong brand ambassador.
- Innovation: Outstanding problem-solving and interpersonal skills, self-directed, and creative.
- Collaboration: Work closely with all departments within EMEA to ensure superior customer support.
About Bio-Techne:
We're committed to product quality, customer satisfaction, continued improvement, minimizing environmental impacts, and conserving natural resources. Environmental and quality management is an integral core value and vital part of our culture.
