Growth Marketing Strategist

vor 3 Wochen

Berlin, Berlin, Deutschland Project A Ventures Vollzeit
About the Role

We're seeking an experienced Growth Marketing Manager to join our Marketing team at Project A Ventures. In this role, you'll focus on executing marketing strategies across various organic and paid channels for our diverse portfolio companies.

Our Marketing team is comprised of a group of curious, data-driven experts who help our portfolio companies grow their user base. The team covers all areas of programmatic paid media, customer engagement tactics, demand generation, marketing automation & MarTech, and Marketing Ops.

Motivation, creativity, and openness encapsulate our values and culture. We encourage you to bring your unique perspective and skills to the table.

Key Responsibilities
  • Develop and execute marketing strategies across various growth channels (organic and paid) for diverse portfolio companies with different business models
  • Demonstrate a solid understanding of Growth Marketing channels and platforms, including but not limited to Facebook ads, Google search ads, TikTok ads, Native ads, Snapchat ads, Twitter ads, and YouTube ads
  • Test landing pages and creatives to align with KPIs such as CPO, CPL, CPA, ROI, ROAS, and incrementally
  • Develop innovative account structures and strategies to achieve business goals, evaluate performance through analysis, and create reports to support data-driven actions and hypotheses
  • Liaise and communicate effectively with diverse stakeholders (internal and external) about campaign and market development
  • Collaborate with data teams to ensure accurate measurement, tracking, and reporting
Requirements
  • 3-5 years of professional experience in the area of Growth Marketing, ideally in a start-up environment & passion about Growth Marketing in B2C and B2B, in order to understand the opportunities in both areas
  • A very good understanding of Growth Marketing and its different channels and platforms - including any of the following (but not limited to): Facebook ads, Google search ads, TikTok ads, Native ads, Snapchat ads, Twitter ads, YouTube ads etc.
  • Confidence in working with numbers and enjoy analyzing and interpreting data, with a strong ability to implement basic tracking
  • Familiarity with or proficiency in relevant AI and automation technologies
  • Adaptability to fast-paced environments and challenging situations, a fast-learner and hypothesis-driven to set new standards
  • Excellent communication skills - fluent in English and German. Other languages such as French, Spanish, Italian, Danish or Swedish a bonus

Please note that we are looking for support in our Berlin office. Eligibility to work within the EU is required as well.

Benefits and Perks
  • Remote-friendly – Work anywhere in Germany or take advantage of our beautiful and well-equipped office at the heart of Berlin
  • Choose your tech – MacOS/Windows/Linux laptop and optional screen
  • Career growth – Access to internal workshops, knowledge sharing meetups, PAV Academy professional training opportunities, industry conferences, and other personal development possibilities
  • Subsidised products and services, including meal vouchers, German language classes, a bike leasing program, and discounts on services of our portfolio companies and various other brands
  • Wellness – 24/7 access to counselling specialists, free subscription to workplace wellbeing platform Unmind, weekly online yoga classes
  • Paid team and company events
  • Social activities – Hang out with co-workers during and after-hours (Slack or IRL, you decide), grab lunch or coffee with randomly assigned teammates, and disconnect from everything to spend quality time in outdoor activities
  • Visa application support and relocation package

At Project A Ventures, we're committed to diversity and equal opportunities for all – applicants and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences. Our diverse team has different ethnic and cultural origins, gender identities, sexual orientations, family arrangements, religious and political affiliations, socioeconomic statuses, age groups, and abilities.

We look forward to your application and the opportunity to discuss this role further.

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