Automotive Digital Product Marketing Team Lead

vor 12 Stunden

Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

Join the Automotive Digital Product Marketing Team at Renesas and drive the growth of our next-generation automotive MCU products.

About the Role:

We are seeking a results-oriented Principal Product Marketing Specialist to support Renesas Automotive Microcontrollers, collect and define global customer requirements, and coordinate projects with major automotive customers.

The ideal candidate will have at least 5-10 years of experience in relevant product marketing roles, a graduate degree in electronic engineering, and a proven track record of product definition and requirement management.

Key Responsibilities:

  • Support of Renesas Automotive Microcontrollers
  • Collection, definition, and close follow-up on Global customer requirements
  • Coordination of projects with dedicated major automotive customers
  • Take over a leading role in working with internal technical marketing and design section to define and follow-up on roadmap development for Renesas microcontroller products
  • Work with internal 1st and 2nd level support teams for Renesas products
  • Work with internal sales teams to support customer promotion strategy and execution
  • Coordination and effective information exchange with Renesas Japan
  • Reporting of performance indicators (KPI) to upper management
  • Develop and drive market introduction plan (e.g., lead customers, lead market segment/application, etc.) worldwide
  • Ensure availability and drive responsible departments for the complete "product package" (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products
  • Produce public marketing materials such as whitepapers, press releases, webinars, etc.
About Us:

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure, and IoT markets.

Our robust product portfolio includes world-leading MCUs, SoCs, analog, and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world's leading manufacturers of electronics you rely on every day.

Renesas is looking for a pro-active and results-oriented Principal Product Marketing Specialist to drive the growth of our next-generation automotive MCU products.

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