Digital Marketing Specialist

Vor 6 Tagen


Berlin, Berlin, Deutschland Audible Vollzeit
About This Opportunity

The Digital Marketing Specialist, Paid Search (EU) will define, execute, and measure Paid Search marketing strategies to drive scalable growth for Audible.

This role is responsible for improving Paid Search marketing from strategy to execution by effectively driving site traffic and conversions as efficiently as possible.

This includes agency management, campaign execution, testing and optimization, and developing scalable automated processes.

This marketing leader will be passionate about measuring performance and working strategically to optimize Paid Search campaigns for a positive long-term financial impact.

The Specialist, Paid Search (EU) should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction.

You will work closely with the CRO team to optimize landing pages conversion and ensure a holistic search approach together with SEO managers.

This is a 24 month fixed-term contract.


Key Responsibilities
  • Provide recommendations and execute strategies for search keyword opportunities, campaign structuring, targeting and other facets of paid search
  • Work with agencies to ensure search tactics fall within the overarching strategic approach
  • Manage, review, and perform daily responsibilities associated with performance across Google Ads, Bing and other search platforms
  • Provide creative copy suggestions and graphical ad templates
  • Generate reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments


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