Lottery Marketing Representative
vor 2 Wochen
**Job Summary**
The New York State Lottery is seeking a highly motivated and experienced Lottery Marketing Representative to join our team. As a key member of our sales and marketing team, you will be responsible for maximizing sales at Lottery retailers within an assigned territory.
**Key Responsibilities**
- Work with Lottery retailers to assist with maximizing sales at their location, including in-person visits, telephone calls, email correspondence, and other methods of communication as appropriate.
- Visit retailers in the assigned territory on a regular cycle to provide support and guidance.
- Collaborate with retailers on Scratch-Off Game efforts, including accounting, inventory management, ordering, returns, and merchandising display.
- Deliver marketing and merchandising pieces to retailers as part of regular route of visits, including carrying materials of varying weight and sizes from their vehicle to retailer locations and assembling or setting up displays as needed.
- Educate retailers on available games, promotions, equipment, and its use, best practices, and policies and procedures.
- Coordinate winner awareness communication efforts at the in-store level.
- In coordination with retailers, propose locations for new equipment installation, including marketing displays and vending machines; provide equipment justification and submit requests for approval at the regional and Lottery HQ levels.
- Track performance of equipment, including terminals and vending machines, to ensure equipment is allocated optimally at retail locations.
- Assist retailers in reporting problems and resolve concerns on the part of retailers where possible, including working with vendor partners on issues related to equipment maintenance and product and supply orders and delivery.
- Visit and recruit potential new Lottery retailers, including conducting official on-site evaluations at retail locations currently in the licensing process, as assigned.
- Complete sales projects as assigned by regional/Lottery management.
- Keep service history and retailer information up to date in Sales Wizard, or similar applications, including contact info, facings, equipment, and photos.
- Maintain daily reports of visits to retailers.
- Prepare required reports, such as vehicle usage reports and expense reports.
- Attend promotional events in their local area in support of Lottery marketing efforts.
- Ensure Lottery retailers are compliant with Lottery policies and procedures.
- Refer potential safety, security, and regulatory issues to Lottery Integrity and Investigations Unit.
- Travel extensively on a near-daily basis to visit retailers within the assigned territory.
**Requirements**
- Permanent or contingent permanent Lottery Marketing Representative 1, SG-16, who is interested in accepting a new territory.
- Eligible List Appointment: Reachable for appointment from the current LMR1 OC eligible list.
- Open to the Public: Six years of experience managing a retail business, servicing retail sales accounts or marketing products (including advertising, marketing communications, product research, or promotion).
- Or an associate degree and four years of above experience.
- Or a bachelor's or higher degree and two years of above experience.
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