Marketing and Brand Manager

Vor 7 Tagen

Berlin, Berlin, Deutschland Mindspace Vollzeit
About Mindspace

Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel, and the US. Our design-led office spaces and on-demand offerings provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today's fast-evolving hybrid work environment.

We're a lifestyle brand that brings hospitality into the world of work, always putting service and experience first.

Marketing Manager Role

The Marketing Manager will be responsible for managing Mindspace's marketing activities in Germany, spanning from building a 360 holistic marketing plan to executing it, monitoring, and revising it to meet the company's KPIs.

The successful candidate will report to the Marketing Lead, based in Berlin.

Key Responsibilities
  1. Manage Mindspace's marketing activities and programs in Germany, covering physical locations and marketing channels: online, offline, media, partnerships, community, and more.
  2. Lead e-commerce and lead-gen campaigns as well as go-to-market activities for new offerings in Germany, including market analysis, messaging, launch plans, and budgets.
  3. Own all marketing-related partnerships, such as barter deals and marketing-focused event partnerships.
  4. Strengthen awareness of the Mindspace brand in Germany.
  5. Build yearly marketing strategies and KPIs and manage a yearly marketing budget.
  6. Attract major ecosystem events to Mindspace locations and facilities.
  7. Lead the creation of collateral for Mindspace's offerings: presentations, campaigns, demos, videos, sales enablement tools, etc.
Requirements
  1. 3+ years in marketing management roles - MUST; from a luxury brand or startup – a plus.
  2. Strong oral and written communication skills both in German and English - MUST.
  3. Experience in online advertising and lead generation campaign management - MUST.
  4. Bachelor's degree – MUST.
  5. Willingness to travel between the different Mindspace Germany locations.
  6. Marketing management experience in both startup and enterprise environments – a plus.
  7. Familiar with CRM software such as SalesForce and HubSpot - a plus.
Critical Competencies for Success
  1. You're an ace in execution with an ability to define and execute marketing programs, processes, and deliverables on your own.
  2. You understand business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation.
  3. You're analytical and understanding data and numbers, but also branding, messaging, and emotional drivers.
  4. A problem solver – you are a highly resourceful thinker who is able to provide insightful, innovative solutions to any problem. You're proactive in finding solutions rather than getting stuck on problems.
  5. You are a mover & shaker, with strong interpersonal skills, who adapt well to a dynamic and fast-paced environment.
  6. Using technology in your work is easy for you – including Apple, Google apps, social networks tools, task management tools, etc. Mastering a new tool takes you no time.
  7. You're a strong team player who is also capable to work independently in an effective manner.
  8. You're excited about Mindspace after doing your research on who we are and what we do.

Please submit your application in English.

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