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User Growth Marketing Specialist

vor 2 Monaten


Munich, Bayern, Deutschland Gympass Vollzeit
About the Role

We are seeking a highly skilled User Growth Specialist to join our User Growth team in Munich. As a key member of our team, you will be responsible for driving growth through exceptional lifecycle experiences, optimizing every marketing touchpoint to deliver personalized messaging and tailored offers.

Key Responsibilities
  • Design and execute end-user marketing initiatives, managing the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing best practices.
  • Apply analytical skills to identify opportunities and make data-driven decisions, driving growth in the region while balancing out specific markets' demands and requests.
  • Cross-functional collaboration with key local stakeholders and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work.
  • Local trends and opportunities, spearheading campaign innovation by identifying local trends, benchmarking competitors, and marketing initiatives from other companies.
  • Execution and project management, acting as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner.
  • Innovation and problem-solving, finding innovative ways to address challenges and blockers, applying strong experimentation skills, testing and validating hypotheses locally and identifying opportunities to scale globally.
Requirements
  • Digital marketing and execution expertise, with a focus on creating tailored programs across the journey using multi-channels.
  • Analytical and project management skills, with a data-driven mindset and exceptional project management skills.
  • Experimentation and creative vision, with a focus on testing new messaging and strategies to deliver impactful results.
  • Communication, collaboration, and autonomy, with strong communication skills in German (Native level) and English.
About Us

We are a wellness company committed to the health and well-being of our employees. Our benefits include access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. We offer flexible work arrangements, including a home office stipend and a monthly flexible work allowance to cover the costs of working from home. We also offer paid time off, parental leave, and career growth opportunities.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about digital marketing and growth, we encourage you to apply for this exciting opportunity.