Digital Marketing Transformation Specialist

vor 3 Wochen


Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

At Siemens Healthineers AG, we're shaping the future of healthcare by harnessing the power of technology and innovation. As a Digital Marketing Technologist, you'll play a pivotal role in driving this transformation by developing and implementing cutting-edge marketing solutions that elevate our digital customer experience.

Key Responsibilities:

  • Lead the adoption of our Customer Data Platform across key markets, ensuring seamless integration and successful implementation.
  • Develop and execute project plans for technology adoption, aligning with stakeholders from all marketing disciplines to drive commercial impact through audience-based marketing.
  • Translate marketing objectives and technology requirements into clear, actionable implementation plans, connecting the technology world with the business world.
  • Manage projects for technology adoption, ensuring timely delivery, and mitigating any issues that may arise.

Requirements:

  • Master's degree in marketing, business informatics, or a related field.
  • Several years of professional experience in technology and/or marketing, with a focus on transformation projects and IT project management.
  • Profound technological knowledge, including data management, CRM, content management systems, and digital marketing platforms.
  • Excellent communication and presentation skills in English, with German a plus.

About Us:

Siemens Healthineers AG is a leading global medical technology company, driven by 71,000 dedicated colleagues in over 75 countries. We're committed to shaping the future of healthcare through innovative technologies and services that improve patient outcomes.

Our Culture:

We value diversity, open debate, and the willingness to challenge convention. We're a company that's constantly evolving, and we invite you to join us on this journey. If you're passionate about healthcare and technology, and you're looking for a challenging and rewarding role, we'd love to hear from you.



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