Public Relations and Marketing Manager

Vor 5 Tagen

Braunschweig, Niedersachsen, Deutschland Commonwealth of Virginia Vollzeit
Job Summary

We are seeking a highly skilled and experienced Director of Communications and Assistant Advancement Officer to join our team at Southside Virginia Community College (SVCC). The successful candidate will be responsible for planning, developing, and implementing all marketing and communications plans and related strategies, as well as public relations activities, both internal and external.

Key Responsibilities
  • Oversee the communications office, including public relations, strategic recruitment support, advertising, publications, graphic design, social media, and photography/videography.
  • Develop a comprehensive yearly marketing and communications plan, including annual advertising, marketing, and promotional strategies to promote and maintain enrollment, and highlight and advance the programs and services of the College.
  • Develop integrated marketing communications plans to promote enrollment, programs, and initiatives, elevate the image of the College, and publicize student and faculty successes.
  • Coordinate the use of social media and digital marketing to market the College's programs and communicate information to current and prospective students and the College's service area communities and partners.
  • Oversee the development of high-quality, professional, timely, and accurate publications, including brochures, flyers, newsletters, magazines, and other related materials.
  • Evaluate communications efforts for effectiveness, impact, and return on investment and planning.
  • Prepare and coordinate the flow of public information, marketing, recruiting, advertising, and publications projects; set priorities and meet deadlines; cover events with event photography and press releases.
  • Proactively identify opportunities for media coverage to enhance the image of the College locally, regionally, and statewide.
  • Manage and administer department budget in a cost-effective and fiscally responsible manner.
  • Provide leadership in the development and implementation of an active internal communication plan for employees and students.
  • Provide marketing and communication leadership for the support of College initiatives that partner with schools, businesses, and industries, and governmental agencies regionally and statewide.
  • Execute special appeals for the SVCC Foundation that encourages annual giving and engagement opportunities through direct mail and online media.
  • Oversee a strategy to grow the number of donors to the SVCC Foundation.
  • Assist in writing grants to attain funding for the College.
  • Serve on the College leadership team for emergency response management.
  • Serve as liaison to the Virginia Community College System Public Relations and Marketing office.
  • Represent the College as appropriate and attend off-campus events, which may involve evenings and/or weekends.
  • Duties as assigned by Director of Institutional Advancement and President of the College.
Requirements
  • Experience leading creative and innovative projects to enhance agency image, branding, and recruiting.
  • Demonstrated expertise in project planning, development, and implementation.
  • Knowledge and experience in the use of social media, social media advertising, and analytics.
  • Strong understanding of marketing and branding concepts.
  • Ability to make data-driven decisions and to evaluate return on investments.
  • Demonstrated experience working with the media.
  • Must demonstrate excellent communication, written, and verbal and interpersonal skills.
  • Ability to work as part of a team.
  • Work experience in a development/fund-raising office.
  • Maintain positive and professional tone in all communications.
  • Minimum Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
  • Minimum of 5 years related work experience and at least 2 years of experience at a supervisory level.
Preferred Qualifications
  • Previous experience working in a higher education environment.

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