Product Marketing Specialist

vor 4 Wochen

Mainz, Rheinland-Pfalz, Deutschland First Financial Software GmbH Vollzeit

Aareon is a leading provider of SaaS solutions for the European property industry. Our software digitises and connects the industry, supporting clients in optimising processes and acting more sustainably.

We value a working environment that appreciates diversity and flexibility, cooperation in partnership, and mutual support in the team. Learning is perceived as an opportunity.

Our team is looking for a Product Marketing Expert to drive the vision and strategy for Aareon Pay. The ideal candidate will coordinate the execution of the marketing plan and broader activation and enablement based on the Go-to-Market Strategy.

Responsibilities:

  • Drive the vision/strategy, coordinate the execution of the marketing plan and broader activation and enablement based on the Go-to-Market Strategy for Aareon Pay and Sales plan
  • Responsible for Brand Awareness & Thought Leadership by driving PR, awareness, storytelling, thought leadership and brand perception activities for Aareon Pay, working closely together with different Aareon companies
  • Creation of compelling value-based propositions for all products in Aareon Pay portfolio and each customer base to ensure a professional Product Marketing
  • Demand Generation Management to drive demand for Aareon Pay solutions across different channels together with the country marketing organization
  • Collaboration with product teams to produce Sales Enablement content on Aareon Pay products
  • Market Intelligence: Performing of market research to understand product competitive positioning and craft differentiated positioning narratives for Aareon Pay

Qualifications:

  • Experiences with Payments / FinTechs / Embedded Finance
  • Bachelor's degree as a minimum with a preference for advanced degrees in relevant fields
  • Several years of extensive professional experience in Marketing and B2B Enterprise SaaS
  • Knowledge of how to set and hit ambitious targets with a strong execution-focused mind-set
  • Quick perception to acquire a deep customer understanding, persona insights and knowledge of the product
  • Advantageous: Understanding of the European Property Management / Real Estate industry, coupled with proven expertise in navigating matrix organisations and operating in cross-functional teams
  • Very good communication skills in English and German

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