Growth Marketing Specialist

Vor 6 Tagen

Berlin, Berlin, Deutschland Yara Digital Farming Vollzeit

About Yara and Digital Farming

Yara has been dedicated to nourishing the world and safeguarding the environment for over a century. Our mission is to achieve this in a responsible and sustainable manner. We provide crop nutrition products, solutions, and expertise to 20 million farmers across 160 countries, significantly contributing to the reduction of NOx emissions.

A newly formed global division, Digital Farming, has been established within Yara to leverage digital technologies in fulfilling our mission. We are developing innovative solutions for farmers, integrating hardware and sensors, analyzing satellite data, employing artificial intelligence, and translating research findings into practical applications. Our team comprises designers, software engineers, hardware developers, data scientists, solution managers, and product owners. The success of Digital Farming and its offerings is a top priority for Yara, and we aim to expand our global footprint in this sector.

In this context, we are seeking a Marketing Manager with a proven track record in driving growth within the digital landscape and managing both internal and external communications. This role will focus on localizing and implementing the commercial launch, impacting key performance indicators (KPIs). The ideal candidate is self-driven, adaptable, and capable of linking product features to customer insights and requirements, generating excitement around both existing and new product lines.

Key Responsibilities


• Plan and coordinate marketing and public relations initiatives in collaboration with regional and central teams, ensuring effective execution and optimization across various channels.


• Collaborate with cross-functional teams and external partners to create messaging, content, and marketing materials across all platforms (digital and offline).


• Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.


• Foster and maintain relationships with internal stakeholders across different European regions, providing comprehensive information to interested parties.


• Monitor marketing and sales metrics, analyze data, and communicate relevant KPIs to stakeholders.


• Adjust marketing campaigns and strategies as necessary based on collected data and feedback.

Qualifications


• Strong understanding of agriculture, farming practices, and precision agriculture.


• Minimum of 5 years of experience in marketing.


• Extensive knowledge of digital marketing with a history of executing successful growth initiatives and integrated marketing campaigns.


• Excellent written and verbal communication skills in both German and English.


• A university degree in agronomy, marketing, business, or a related field.

Benefits


• Opportunity to shape a nascent organization.


• Directly influence products that deliver real value to farmers and industries based on a transparent business model.


• Unlimited employment contract with competitive compensation.


• A flexible yet stable environment within the newly established digital unit of a global enterprise.


• Flexible working hours and support for part-time work arrangements.


• Investment in personal development, training, conferences, and continuous learning.


• Choice of preferred hardware (Choose Your Own Device).

As a global organization, we actively strive to reflect the diversity in society. We encourage all qualified applicants from all backgrounds to apply and are committed to fostering a work environment that promotes gender equality and accommodates the needs of families and personal circumstances.

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