Data-Driven Marketing Expert
Vor 3 Tagen
We are looking for a skilled Data-Driven Marketing Expert to help us identify and analyze key trends and KPIs in order to provide our clients with impactful insights and recommendations to improve digital experiences.
Key Responsibilities:- Work with different stakeholder teams to understand web analytics requests and identify the appropriate web KPIs to build reports
- Create dashboards, workspaces, and ad-hoc reports showcasing current trends and progress rates against established goals and lead generation activities
- Monitor, identify, and analyze key KPIs and trends in order to provide data-driven recommendations to improve user experience and site engagement rates
- Advise and support clients through expertise in Web and Digital analytics
- Carry out ad-hoc data extracts/analysis
- 3-5 years of experience with Adobe Analytics' administration, dashboard insights, and analytics workspace
- Good knowledge on Marketing Channel Processing rules and ability to set up calculated metrics and segmentation inside Adobe Analytics
- Ability to build strong business relationships with internal and external stakeholders
- Customer-centric approach with a genuine sense of ownership
- Deep passion, perseverance, and grit coupled with an inquisitive, always-learning nature
- Business fluency in English and German
- Knowledge of information security and information security awareness
- Onboarding through personal mentoring and digital onboarding sessions
- Further education through our internal campus training program to expand technical, methodological, or personal skills
- Flexibility with working hours, mobile office, and job-sharing models
- Fun through regular after-work and team events
- Sports program and mobility through agency bicycles and e-bikes/e-bike leasing
- Accessibility with our modern office in Munich's creative district
- Internationality with opportunities to network and exchange ideas with colleagues from various disciplines
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