Data-Driven Marketing Expert

Vor 3 Tagen

Munich, Bayern, Deutschland THE MARCOM ENGINE Vollzeit

We are looking for a skilled Data-Driven Marketing Expert to help us identify and analyze key trends and KPIs in order to provide our clients with impactful insights and recommendations to improve digital experiences.

Key Responsibilities:
  • Work with different stakeholder teams to understand web analytics requests and identify the appropriate web KPIs to build reports
  • Create dashboards, workspaces, and ad-hoc reports showcasing current trends and progress rates against established goals and lead generation activities
  • Monitor, identify, and analyze key KPIs and trends in order to provide data-driven recommendations to improve user experience and site engagement rates
  • Advise and support clients through expertise in Web and Digital analytics
  • Carry out ad-hoc data extracts/analysis
Requirements:
  • 3-5 years of experience with Adobe Analytics' administration, dashboard insights, and analytics workspace
  • Good knowledge on Marketing Channel Processing rules and ability to set up calculated metrics and segmentation inside Adobe Analytics
  • Ability to build strong business relationships with internal and external stakeholders
  • Customer-centric approach with a genuine sense of ownership
  • Deep passion, perseverance, and grit coupled with an inquisitive, always-learning nature
  • Business fluency in English and German
  • Knowledge of information security and information security awareness
What We Offer:
  • Onboarding through personal mentoring and digital onboarding sessions
  • Further education through our internal campus training program to expand technical, methodological, or personal skills
  • Flexibility with working hours, mobile office, and job-sharing models
  • Fun through regular after-work and team events
  • Sports program and mobility through agency bicycles and e-bikes/e-bike leasing
  • Accessibility with our modern office in Munich's creative district
  • Internationality with opportunities to network and exchange ideas with colleagues from various disciplines

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