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Data-Driven Marketing Specialist

vor 1 Monat

Munich, Bayern, Deutschland THE MARCOM ENGINE Vollzeit

We are seeking a highly skilled Data-Driven Marketing Specialist to join our team at THE MARCOM ENGINE. As an expert in Web Analytics, you will help us identify and analyze key trends and KPIs to provide impactful insights and recommendations for our clients.

Key Responsibilities:
  • Work with stakeholders to understand web analytics requests and identify relevant KPIs for reporting
  • Create dashboards and reports showcasing current trends and progress rates against established goals
  • Monitor and analyze key KPIs and trends to provide data-driven recommendations for improving user experience and site engagement
  • Advise and support clients through expertise in Web and Digital analytics
  • Perform ad-hoc data extracts and analysis
Requirements:
  • 3-5 years of experience with Adobe Analytics administration, dashboard insights, and analytics workspace
  • Good knowledge of Marketing Channel Processing rules and ability to set up calculated metrics and segmentation in Adobe Analytics
  • Ability to build strong business relationships with internal and external stakeholders
  • Customer-centric approach with a genuine sense of ownership
  • Deep passion, perseverance, and grit coupled with an inquisitive and always-learning nature
  • Business fluency in English and German
  • Knowledge of information security and information security awareness
What We Offer:
  • Onboarding through personal mentoring and digital onboarding sessions
  • Further education through our internal campus training program and regular coaching sessions
  • Flexibility with flexible working hours, mobile office, and job-sharing models
  • Fun through regular after-work and team events
  • Sports program and mobility through agency bicycles and e-bikes/e-bike leasing
  • Accessibility with our modern office in Munich's creative district
  • Internationality with opportunities to network and exchange ideas with colleagues from various disciplines