Data-Driven Marketing Expert

vor 2 Wochen


Munich, Bayern, Deutschland zooplus SE Vollzeit
Job Overview

We are seeking an experienced Data-Driven Marketing Expert to join our marketing team at zooplus SE. This role involves working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with stakeholders in Product Management, Sales, Merchandising, and IT.

The successful candidate will be responsible for creating insights that influence how we make marketing investment decisions that have impact at an international scale. This includes owning tracking of various marketing campaigns (digital, offline, and onsite) for zooplus domains, configuring, monitoring, and debugging Google Analytics GA4 implementation across 20+ countries, and performing regular data quality checks to ensure that tracking is working properly.

Responsibilities:
  • You will create tracking plans to capture relevant user behavior data (new events, new parameters) for Google Analytics 4, in coordination with our Product team.
  • You will query GA4 data in Big Query and analyze it via reporting tools (e.g., Tableau).
  • You will coordinate projects across product, marketing, and analytics teams, manage stakeholder interests, and provide ongoing feedback.
  • You will partner with stakeholders to identify dependencies, bottlenecks, blockers, and ensure the execution of a well-coordinated project plan.

Requirements:
  • You have successfully completed studies in engineering, data analytics, business, mathematics, statistics, or a related course.
  • You have 3+ years of professional experience with: Google Analytics (Google Analytics 4 is a plus), Google Tag Manager, Big Query, and cookie consent management.
  • You are excellent at identifying patterns and outliers in the data and generating insights out of it.
  • You have experience with Adobe Analytics platform (Big Plus) and app tracking and MMPs such as Adjust, Appsflyer, Kochava, etc. (Big plus).
  • You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus).
  • You have advanced knowledge in definition, roll-out, and implementation of tracking concepts across multiple platforms (web/app).
  • You have a high affinity towards e-commerce.
  • You have excellent communication, time management, and organizational skills.
  • You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.

What We Offer:
  • Estimated Salary: €80,000 - €110,000 per year, depending on experience.
  • 20% discount in our zooplus shop.
  • Internal and external training.
  • Team events.
  • #LI-Hybrid.
  • 28 vacation days and days off on December 24th and 31st.
  • Corporate rates at a local gym chain (Body & Soul).
  • Company mobile phone for work and personal use.


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