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Retail Brand Strategist

vor 2 Monaten

Eschborn, Hessen, Deutschland mccainfood Vollzeit

Position Title: (Junior) Retail Brand Strategist

Position Type: Regular - Full-Time

Location: Eschborn

Requisition ID: 30058

At McCain, we understand the vital role that food plays in connecting individuals, families, and communities. Our mission is to foster genuine connections through delicious and sustainable food options. We prioritize our customers in everything we do.

We achieve this by collaborating effectively with our teams, business partners, and communities globally, as we believe that collective growth leads to shared success. Join our family and contribute to our vision.

ROLE OVERVIEW:

The (Junior) Retail Brand Strategist is responsible for identifying and leveraging growth opportunities within the finger food and potato innovation sectors, specifically targeting the retail market in Germany. This role plays a crucial part in achieving the regional business objectives by actively engaging in the activation of our product offerings in partnership with the Central European Marketing team and the local sales team.

WORK ENVIRONMENT:

Germany (Eschborn)

Reports to: Marketing Manager Retail

KEY RESPONSIBILITIES:

  • **Product Range Management:** Oversee the Pickers finger food product line, serving as the primary contact and responsible for finger food and emerging segments.
  • **Portfolio Oversight:** Manage the existing product portfolio effectively.
  • **Market Analysis:** Conduct thorough market research to derive insights about the German market, translating findings into actionable business opportunities. Act as a local liaison for central teams, particularly regarding innovation platforms.
  • **Innovation Development:** Prepare central innovations for local implementation. Develop compelling business cases and go-to-market strategies in close collaboration with Central Teams and local sales teams. Monitor innovation performance and track results.
  • **Business Activation:** Support and implement prioritized business initiatives in the retail sector. Execute marketing strategies and adhere to the activation calendar for both online and offline channels. Collaborate with the local media manager on communication plans.
  • **E-Commerce Strategy:** Enhance our approach to E-Commerce.

QUALIFICATIONS:

  • Bachelor's degree in Marketing or Business Administration.
  • 2-3 years of experience in marketing or product management, preferably in the FMCG sector.
  • Strong communication skills, both written and verbal.
  • Native German speaker with fluency in English (written and spoken).
  • Self-motivated with an entrepreneurial mindset, capable of working independently.
  • Proficient project management skills.
  • Effective presentation abilities.
  • Competent in all MS Office applications and possesses a digital affinity.
  • Passionate about food trends and the retail food market.
  • Collaborative team player.
  • Willingness to travel occasionally.

ADDITIONAL SKILLS FOR SUCCESS:

  • **Analytical Acumen:** Strong numerical skills and consumer insight.
  • **Operational Excellence:** Effective planning and prioritization abilities.
  • **Strategic Vision:** Ability to articulate a compelling future direction.
  • **Persuasiveness:** Skill in building strong arguments and engaging the commercial team.
  • **Team Collaboration:** Excellent communication and listening skills, with an appreciation for cross-cultural differences.

WHAT WE PROVIDE:

· Competitive salary package

· Permanent employment contract with job security

· Additional benefits including year-end bonuses and vacation allowances, along with local health and pension insurance

· Opportunity to work autonomously in a dynamic international setting

· Supportive and friendly colleagues

· Flexible working arrangements available

Join the McCain family and contribute to our mission.

McCain Foods is committed to equal opportunity employment. We value diversity and strive to create an inclusive, merit-based workplace. As a global family-owned business, we reflect the diverse communities we serve. We recognize that diversity enhances our creativity, resilience, and overall success.

Job Family: Marketing
Division: Continental Europe
Department: Retail Marketing Germany Austria Switz