Marketing Director

vor 4 Wochen


Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit
Job Title: Marketing Manager

We are seeking a highly skilled Marketing Manager to join our team at Lotus Bakeries. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness.

Key Responsibilities:
  • Contribute to the development of annual marketing strategies and plans for our Lotus and Natural Foods brands in the German market.
  • Define and implement brand standards that articulate the Lotus brand proposition and ensure consistency across all channels.
  • Develop and execute marketing campaigns, including social media, POS activation, and content support on Amazon.
  • Collaborate with Category Development to define and monitor key performance indicators and effectiveness of marketing initiatives.
  • Lead and motivate a local marketing team with 2 direct reports.
  • Cross-functional alignment with key departments, including Category Development, central functions, and external agencies.
Requirements:
  • University degree in economics, marketing, communications, or equivalent.
  • Strong experience in social media campaign implementation and activation.
  • Profound conceptual and analytical skills to identify and lift the right potentials with clear measurement of success.
  • Fluent German and English language skills.
Personal Qualities:
  • Strong team player with approachable, proactive, positive, and strong communication skills.
  • Passion for building and emotionalizing our brands and becoming a brand ambassador.
  • Strong drive with hands-on mentality.
  • Ambitious to take initiative, develop new ideas, and follow up to ensure excellence in execution.

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