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Senior Brand Marketing Manager

vor 2 Monaten

Munich, Bayern, Deutschland Amazon Digital Germany GmbH Vollzeit
About the Role

We are seeking a highly skilled Senior Brand Marketing Manager to join our Prime Video team in Europe. As a key member of our local original marketing team, you will play a crucial role in shaping the future of entertainment with us.

As a Senior Brand Marketing Manager, you will be responsible for developing and executing cross-functional marketing programs to drive customer engagement and acquisition. You will work closely with our original studio team, talent management, and internal teams to identify and prioritize marketing needs and ensure immaculate planning.

Key responsibilities include:

  • Supporting campaigns and planning from title conception to launch
  • Partnering with original studio team to develop the best narrative throughout the show-specific campaign
  • Supporting talent management with studio and cross-functional team throughout the campaign
  • Partnering with internal teams to identify and prioritize needs and ensure immaculate planning
  • Escalation management, anticipating and making trade-offs, and meeting committed delivery timelines
  • Supporting creative development and delivery of marketing assets across Amazon-owned platforms and ATL paid media channels/social channels
  • Ensuring end-to-end integration of assets across channels
  • Touchpoint for specific marketing partnerships and integration beyond the core business of Prime Video
  • Managing a wide range of external partners (creative agencies, production partners) across Europe
  • Post-campaign analysis and reporting

We are looking for a highly motivated and experienced marketing professional who can drive direction and alignment with large cross-functional teams and agency partners. If you have a passion for entertainment and a proven track record in developing and executing joint marketing plans with strategic alliance partners with a global footprint, we encourage you to apply.

BASIC QUALIFICATIONS

  • Experience in professional non-internship marketing
  • Experience in developing and managing acquisition marketing or channel programs
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of time zones and languages

PREFERRED QUALIFICATIONS

  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint