Brand Activation Manager
vor 1 Monat
About Ahead
Ahead is a dynamic startup transforming indulgent snacks into better-for-you treats. Using innovative food technology, we replace refined sugar and empty calories with nutrients that benefit our body.
We're looking for a skilled Brand Activation Lead to drive the evolution of our brand and create lasting, meaningful influence.
Key Responsibilities
- Develop and execute impactful brand activation strategies, focusing on events, partnerships, and samplings to build emotional connections with consumers.
- Lead memorable and engaging live activations, ensuring all experiences resonate with consumers and set the brand apart from competitors.
- Establish and manage partnerships with top-tier influencers, media, and organizations to enhance brand visibility and create authentic collaborations.
- Continuously analyze the impact of brand activations and events, using data to refine strategies, maximize engagement, and drive results.
- Closely coordinate with marketing, product, and sales teams to ensure consistency and alignment between offline activations and the overall brand strategy.
- Stay ahead of cultural and industry trends, adjusting activation strategies to remain relevant and conducting research on local markets and consumer behavior.
- Play a key role in expanding the brand's presence internationally, ensuring activations are culturally relevant and impactful for both current and future customers.
Requirements
- 5+ years of experience in brand activation or live marketing within fast-paced environments, preferably in sectors like FMCG, food & beverage, or consumer goods.
- Expertise in developing emotionally engaging brand activations that resonate with consumers and drive both awareness and growth.
- A strong track record of delivering impactful offline marketing campaigns, including events, trade shows, and experiential activations.
- Experience leading teams and working cross-functionally with marketing, product, sales, and external partners to execute seamless activations.
- A deep understanding of brand development with a focus on live experiences and creating differentiated, memorable moments.
- Ability to identify and leverage cultural moments and market trends to ensure activations remain fresh, relevant, and engaging.
- A strong focus on ROI and performance, ensuring all activations are data-driven and contribute to long-term brand success.
What We Offer
- A dynamic and international team
- A steep learning curve and creative freedom
- Top resources for rapid knowledge growth
- A MacBook, merch, snacks, and drinks included
- Home office (2 days a week)
- Cool team offsites and adventures
Application Process
- Send your resume and a few reasons why you want to be a part of ahead.
- We will get back to you as soon as possible to schedule an interview.
- After our initial meeting, you'll work on a small case study to give you a sense of the tasks you'll be handling.
- During the case presentation, you'll have the chance to meet our team and the founders, Johannes and Philip.
- If both sides are happy, you can start as soon as possible
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