Sales and Marketing Expert

Vor 3 Tagen

Offenbach, Hessen, Deutschland Hyundai Vollzeit

We are looking for a highly skilled Sales and Marketing Expert to join our team at Hyundai. As a CRM Lead, you will play a crucial role in developing and executing CRM strategies to support sales objectives and increase customer lifetime value across the customer lifecycle stages.

About the Role
  • Develop and execute CRM strategies to support sales objectives and increase CLV across customer lifecycle stages (e.g. lead acquisition, onboarding, engagement, loyalty, retention)
  • Collaborate with sales, marketing, and service teams to gather, define, and deliver new business requirements
  • Identify relevant customer data and continuously improve the customer database for effective segmentation and personalized communication, while ensuring compliance with GDPR regulations
  • Analyze CRM campaign performance data to derive strategic insights for enhancing CRM strategies
  • Lead offline and online multi-channel campaign management for new customer acquisition (conquest activities) and ensure consistent brand experiences across all touchpoints to foster customer loyalty
  • Oversee lead nurturing and develop lead management processes from conceptualization to implementation, including KPI definition and results monitoring
  • Lead customer data management efforts, including database segmentation and enhancing data quality within Salesforce
  • Report key lead management results up to the sales conversation rate and drive data cleansing projects as needed
Requirements
  • University Degree (BSc, MSc) in Computer Science, Engineering, Mathematics, Economics or other business-related field
  • Minimum of 3 years of relevant professional experience in CRM management and lead generation in a dynamic environment, e.g. consultancy, start-up or agency
  • Experience in sales and service management using Salesforce CRM
  • Salesforce certifications are a plus
  • Understanding of sales process and procedures
  • Strong analytical skills, solution-oriented and team player
  • Fluent English language as well as excellent presentation skills
What We Offer
  • A highly competitive salary package, estimated at €60,000 - €80,000 per year, depending on experience
  • Flexible working hours and hybrid work policy
  • Continued learning and professional development
  • Car sharing and car lease mobility program
  • Daily complimentary lunch at the office canteen and subsidized breakfast snacks
  • Free access to the company gym
  • Opportunities to join company sporting clubs including tennis, soccer, yoga and golf

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