Senior Product Manager

vor 3 Wochen

Hof, Bayern, Deutschland Viessmann Clean & Cold Solutions Vollzeit
Senior Product Manager (m/w/d)

Wir suchen einen erfahrenen Senior Product Manager (m/w/d), der unsere Produktlinie weiterentwickeln und strategisch positionieren möchte. Als Teil unseres Teams bist Du für die Entwicklung von Business Cases verantwortlich und trägst maßgeblich zur Positionierung sowie zum Angebot unserer Produkte auf dem Markt bei. Zudem beinhaltet diese Position das Verständnis der Markttreiber, die Identifizierung attraktiver Marktsegmente, die Durchführung von Kunden- und Wettbewerbsforschung sowie die Bewertung der Produktleistung.

Deine Aufgaben:
  • Markt- und Wettbewerbsforschung: Analyse von Kundenbedürfnissen, Durchführung von Wettbewerbsanalysen und Sammeln von Feedback aus Vertrieb und Support, um Chancen und Herausforderungen zu identifizieren
  • Produktpositionierung und -strategie: Entwicklung von Produktpositionierungen, Wertversprechen und Messaging-Strategien, um eine klare Differenzierung im Markt zu gewährleisten
  • Business Cases und Produktspezifikationen: Erstellung von Business Cases zur Rechtfertigung von Produktinvestitionen sowie Analyse und Priorisierung von Produktanforderungen
  • Produkteinführung und Go-to-Market: Planung und Durchführung von Markteinführungen, inklusive Schulung relevanter Teams, Kommunikation und Erstellung von unterstützenden Dokumenten
  • Projekt- und Partnermanagement: Steuerung des Entwicklungsprozesses, Überwachung von Meilensteinen und Verhandlungen mit Partnern und Lieferanten
  • Produktperformance und Vertriebssupport: Analyse der Produktleistung anhand von KPIs sowie Unterstützung des Vertriebs bei Kundengesprächen und Präsentationen

Dein Dienstsitz: Hof-Saale

Deine wöchentliche Arbeitszeit: Vollzeit, 40 Std.

Art der Anstellung: Unbefristet

Wir bieten:
  • Ein attraktives Gehalt und eine Vielzahl von Benefits
  • Die Möglichkeit, in einem erfolgreichen Unternehmen zu arbeiten und unsere Vision zum Leben zu erwecken
  • Ein dynamisches und unterstützendes Team
  • Die Chance, sich weiterzubilden und neue Herausforderungen anzunehmen

Wir freuen uns auf Deine Bewerbung

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