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Category Insights Specialist

vor 1 Monat

Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

We are strengthening our team with a Category Insights Specialist to perform in-depth interrogation of category, brand & customer data across multiple categories and develop compelling trade sell stories together with the Product Development Manager.

In this role, you will bring alive our category data by providing market insights, identify potentials, and deriving appropriate activities. Together with the Product Development Manager, you will consult the Sales & Marketing team to build strong category stories, support listings, and distribution in both Retail and Out-of-Home channel for the categories we are active with our brands – Biscuits, Spreads & Ice Cream with Lotus Biscoff as well as Healthy Snacking with our Natural Foods brands.

  • Analysis of category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries' consumer/shopper research
  • Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/promotional effectiveness/etc.)
  • Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers, and brands
  • Ensuring a best-in-class approach on data analytics by constantly seeking out & applying latest techniques together with the Product Development Manager
  • Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions
  • Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings, and promotional support
  • Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team

Our ideal candidate has a University degree (Masters/Bachelor) in economics, marketing, or equivalent. They should have knowledge of the German trade landscape and proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits, particularly on retail/household/shopper data (IRI/Circana, Nielsen, GfK). Excellent numerical accuracy with attention to detail and profound conceptual skills turning insight into compelling trade and category stories are required. Additionally, fluency in German and strong understanding of English are necessary.

The estimated salary for this position is €60,000 - €80,000 per year, depending on qualifications and experience. This is a full-time position based in Germany and requires relocation to the area.