Data & Insights Specialist
vor 2 Wochen
The Data & Insights Specialist plays a central role at Audiencly, part of Flexion Plc. Group by generating data-driven insights that support both operational efficiency and strategic vision. This position is designed to create data-based decision-making that strengthens the core of Audiencly's business, particularly in the areas of influencer marketing, sponsorship and innovative product developments such as the collaboration with 7 vs. Wild.
By combining analytical excellence, technological know-how and a visionary approach, this role delivers added value that goes beyond traditional tasks. The focus is on optimizing existing processes, developing new data-based approaches and creating innovations that directly contribute to the growth and differentiation of Audiencly.
Tasks
**1\. Data analysis and strategic insights**:
- Analyze campaign and market performance data to provide meaningful insights for customers and internal teams.
- Development of new measurement methods and KPIs to support innovative projects such as the app vision or AI products based on data.
- Identification of optimization potential in influencer marketing, sponsorship and product portfolio.
**2\. Visionary analytics for innovative projects**:
- Participation in data-driven concepts for new business areas such as AI-based tools or app developments.
- Providing insights that support creative and technological projects from idea to implementation.
**3\. Process and campaign optimization**:
- Creation of dashboards and reports for continuous optimization of campaigns and processes.
- Collaboration as an expert consultant with client teams such as 7 vs. Wild to develop data-based solutions for customer projects.
**4\. Market and competition analyzes**:
- Examination of current market trends to derive strategic recommendations for sponsorship opportunities or portfolio expansions.
- Carrying out benchmarking analyzes to position Audiencly in the competition.
**5\. Technology and data management**:
- Building and maintaining data infrastructures and analysis tools such as Tableau, HubSpot, NetSuite or Google Analytics.
- Ensuring data quality and consistency through effective data management processes.
**Requirements**:
**Education**:
- Completed studies in statistics, economics, marketing, data science or a related field, or comparable professional training
**Experience**:
- 3+ years of professional experience in analyzing campaign and market data, ideally in an agency or company with a digital focus.
- Experience in developing and visualizing data-based strategies.
**Skills**:
- Excellent analytical skills and strong competence in interpreting complex data.
- Knowledge of common tools such as Google Analytics, Tableau, CRM systems (e.g. HubSpot), and database management.
- Innovative strength to find new ways in the area of data analytics and their use for strategic purposes.
- Strong communication skills to present data-based insights in an understandable and convincing manner.
**Benefits**:
- Future-proof workplace in a growing industry
- Flexible working in the office/hybrid/remote
- Freedom for creative and innovative ideas
- Coaching and further training offers
- Offers for mental well-being
- 29+ vacation days
We look forward to hearing from you
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