Product Marketing Specialist

vor 3 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit

Job Role:


We are seeking a skilled Product Marketing Engineer to drive the growth of our next Generation Automotive MCU Products. The ideal candidate will have at least 4-5 years of experience in product marketing, with a strong understanding of the automotive market and its requirements.


Your Responsibilities:



  • Support of Renesas Automotive Microcontrollers
  • Collection, definition, and close follow-up on Global customer requirements
  • Coordination of projects with dedicated major automotive customers
  • Work with internal technical marketing and design section to define and follow-up on roadmap development for Renesas microcontroller products
  • Work with internal 1st and 2nd level support teams for Renesas products
  • Work with internal sales teams to support customer promotion strategy and execution
  • Coordination and effective information exchange with Renesas Japan
  • Reporting of performance indicators (KPI) to upper management
  • Develop and drive market introduction plan (e.g., lead customers, lead market segment/
  • application, etc.) worldwide
  • Ensure availability and drive responsible departments for the complete "product package" (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products
  • Produce public marketing materials such as whitepapers, press releases, webinars, etc.

Qualifications:



  • Minimum 5 -10 years of experience in relevant product marketing in semiconductor industry
  • Experience in the automotive market, good understanding of Carmakers and Tier 1 requirements
  • Comprehensive knowledge of embedded Microcontrollers and Eco-systems
  • Proven track record of Product definition and requirement management
  • Good understanding of relevant marketing concepts (Go-To-Market plans) and customer expectations
  • Strong communication skills, team-oriented and ability to work in a multicultural and agile environment
  • Fluent in English (written and spoken) and German (preferable)
  • Work with software IT infrastructure and standard PC tools (MS-Office)
  • Ideally experience in:
  • Automotive system design, E/E architecture, Artificial Intelligence
  • Customer negotiations
  • Handling of complex technical RfQ's in collaboration with key customers
  • MCU architecture / Networking
  • Functional Safety / Security
  • Embedded Software

About Renesas Electronics:


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world's leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

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