Creative Strategist
Vor 2 Tagen
Sunday GmbH is a young and successful mobile game development and publishing company. Our international team of around 50 developers, artists, game designers, marketers, and publishing managers reaches an audience of millions of players every day.
We are part of the AppLike Group, which provides us with cutting-edge marketing and advertising technology. Our growth is secured by a substantial investment from Bertelsmann, one of the biggest media companies worldwide.
Job DescriptionWe are seeking a highly skilled Creative Strategist to drive the creative direction and performance of our user acquisition (UA) efforts. This role involves monitoring leading game titles, analyzing trends, and optimizing ad performance to reduce cost-per-install (CPI) and enhance ad spend efficiency.
Key Responsibilities- Market Analysis: Monitor and analyze the performance of leading game titles and creative strategies weekly. Identify trends and opportunities for improvement.
- Creative Ideation: Develop innovative ideas to optimize ad performance, focusing on reducing CPI and increasing ad spend efficiency.
- Research: Conduct market research using tools like App Annie, Sensor Tower, and Facebook Ad Library to generate actionable insights.
- Creative Execution: Develop comprehensive creative briefs and collaborate with the creative team to ensure high-quality ad creation and implementation.
- Performance Monitoring: Track ad performance, conduct A/B testing on app stores, and refine strategies based on data to maximize ROI.
- Custom Product Pages: Oversee the creation and optimization of custom product pages to enhance user engagement and conversion rates.
- Network Requirements: Understand and apply creative requirements of different ad networks to ensure compliance and effectiveness.
- Resource and ROI Management: Allocate resources effectively and manage ROI in collaboration with the Head of Marketing Creatives.
- At least 1 year of experience in creative strategy, with a track record of optimizing ad performance and driving user acquisition, specifically in mobile or hyper-casual games.
- Demonstrated success in developing and executing creative strategies for mobile games, hyper-casual experience is a plus.
- Strong analytical skills with experience in market research and performance tracking. Proficient in market intelligence tools (e.g., App Annie, Sensor Tower).
- Ability to generate innovative ideas and solutions for creative challenges.
- Understanding of requirements for iOS and Android app stores and ad networks. Familiarity with visual A/B testing methodologies.
- Strong organizational and project management skills, capable of leading initiatives and collaborating with cross-functional teams.
- Excellent communication skills for creating clear creative briefs and collaborating with cross-functional teams.
- 2 remote days per week, 30 vacation days, 3 weeks per year of remote work, flexible working hours, dog-friendly kick-ass office in the center of the city.
- Relocation Package: Visa & legal support, relocation bonus, reimbursement of German Classes costs, and more.
- Happy Belly Package: Monthly company lunch, tons of free snacks and drinks, free breakfast & fresh delicious pastries every Monday.
- Physical & Mental Health Package: In-house gym with a personal trainer, various classes like Yoga with expert teachers & free of charge access to our EAP (Employee Assistance Program) to support your mental health and well-being.
- Activity Package: Regular team and company events, and hackathons.
- Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals.
- Wealth building: virtual stock options for all our regular employees.
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