Marketing Director
vor 2 Wochen
We are seeking a highly skilled Marketing Manager to drive the growth of our Lotus and Natural Foods business in the German market. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that fosters brand awareness and drives sales.
Key Responsibilities:- Contribute to the annual strategy and planning of Lotus and Natural Foods brands for the German market, with a focus on maximizing penetration, awareness, turnover, and profit.
- Define and implement the full range of brand standards that articulate how the Lotus brand proposition is delivered within the market, including ownership of the brand book and catalogues.
- Develop, implement, track, and steer the marketing strategy mix for our brands, with a focus on POS activation and social media campaigns.
- Provide content support on Amazon for Lotus and Natural Foods.
- Ensure best-in-class brand activation across the portfolio to elevate our brands in the market.
- Define and monitor key performance indicators and the effectiveness of our marketing initiatives in collaboration with Category Development.
- Cross-functional alignment with key departments, including Category Development, central functions, etc.
- Selection, coordination, and supervision of external agencies.
- Implement, control, and steer cost and investment budgets in cooperation with central functions and in agreement with the superior.
- Lead, inspire, develop, and motivate the local marketing team with 2 direct reports (Trade Marketing & Brand Management).
- University degree (Masters) in economics, marketing, communications, or equivalent.
- Strong experience in implementation and activation of social media campaigns preferred.
- Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of success.
- Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented.
- Ability to manage cross-functional projects, additional experience in working in a matrix organization preferred.
- Fluent (spoken & written) in German and English.
- You are a true team player, approachable, pro-active, positive, and strong communicator.
- You have a great passion for building and emotionalizing our brands and becoming a brand ambassador.
- You demonstrate strong drive with a hands-on mentality.
- You are ambitious to take initiative, develop new ideas, and follow up to ensure excellence in execution.
- You show strong ownership for your tasks and projects to progress and achieve results.
- You want to take an active role in identifying and shaping today's and future potentials of the business.
- You show a positive attitude in life with the ability to inspire others to take them on a joint journey.
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