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Blockchain Brand Strategist

vor 2 Monaten


Frankfurt am Main, Hessen, Deutschland CAIZ Vollzeit

Transforming Islamic Finance through Innovative Technology

Are you prepared to engage in a pioneering project that merges the principles of Islamic finance with state-of-the-art blockchain technology?

Welcome to CAIZ – THE FIRST ISLAMIC ECOSYSTEM BUILT ON BLOCKCHAIN.

At CAIZ, our objective is straightforward: to establish a Fiqh-compliant financial ecosystem that offers our community equitable and straightforward access to ethical financial products and services. We are dedicated to empowering individuals to cultivate a robust financial future while promoting long-term economically advantageous behaviors.

Our native cryptocurrency, CAIZcoin, powers the CAIZ blockchain. With CAIZcoin, users can execute seamless transactions, preserve value, and engage with a variety of ethical financial products we are developing. The innovative CAIZapp serves as the core of our ecosystem, granting users comprehensive control over their digital assets.

We are a dedicated team reshaping the financial landscape, and we are looking to expand our vibrant workforce. Join us in a collaborative environment focused on establishing a swift and compliant money transfer framework.

Key Responsibilities

We are seeking a seasoned Brand Manager to spearhead initiatives aimed at building and enhancing our brand identity while boosting brand visibility. In this pivotal role, you will work closely with various levels and departments within our organization to identify the distinctive elements that differentiate us in our sector and market.

Core Duties:

  • Articulate and effectively convey our company's vision and mission, ensuring consistency with the brand identity
  • Transform brand elements, values, and guidelines into comprehensive strategies and go-to-market plans to achieve brand success
  • Lead creative development initiatives, aiming to motivate the target audience to take actions that align with the brand's goals
  • Prepare detailed performance specifications, cost and pricing frameworks, market applications, and revenue forecasts to support brand initiatives
  • Evaluate and report on the performance of all marketing campaigns, analyzing their return on investment and key metrics
  • Remain alert to market trends, conduct research on consumer markets, and closely observe competitor activities to identify opportunities and challenges
  • Continuously oversee both new and ongoing marketing and promotional activities, ensuring alignment with the brand's core values and objectives
  • Monitor product distribution and consumer feedback, making necessary adjustments to enhance brand positioning
  • Develop innovative growth strategies that align with the brand's identity and objectives
  • Ensure that the company's decision-making, tactics, and direction are consistent with the established brand identity
Qualifications

Experience:

  • 3+ years of experience in a Brand Manager capacity
  • Familiarity or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain
  • Demonstrated ability to formulate brand and marketing strategies and provide insights to senior management, showcasing a history of successful strategic planning
  • Experience in identifying target demographics and creating impactful marketing campaigns that resonate with and engage the intended audience
  • Comprehensive understanding of the marketing mix, including a deep knowledge of product, price, place, and promotion considerations
  • Possession of strong analytical capabilities paired with a creative mindset, enabling the development of data-driven yet imaginative marketing solutions
  • Data-oriented thinking, with a strong affinity for numbers, facilitates effective use of data and analytics in decision-making and strategy refinement
  • Ability to strategize and resolve issues, addressing challenges in brand and marketing efforts with a goal-oriented and proactive approach
  • Exceptional communication and interpersonal skills, fostering effective collaboration with team members, senior management, and external partners to convey the brand's message and objectives

Educational Background: Diploma, Bachelor, or Master Degree in Marketing, Design, or a related field

Language Proficiency: Fluent in German and English

Join us today and be at the forefront of innovation in the world of CAIZ.

CAIZ is THE FIRST ISLAMIC ECOSYSTEM BUILT ON BLOCKCHAIN: Our mission is to create a Fiqh-compliant financial ecosystem that provides our community with fair and easy access to ethical financial products and services, equipping them with the tools to build a strong financial future and engage in long-term economically beneficial behavior. CAIZcoin is the native currency that can be utilized on the CAIZ blockchain for transactions, value storage, and interaction with the ethical financial products being developed. The CAIZapp is the centerpiece of the extensive CAIZ ecosystem, allowing users to maintain complete control over their digital assets and access all features of the ecosystem.