Global Game Publishing Director

vor 1 Monat

Frankfurt am Main, Hessen, Deutschland Tencent Vollzeit

About Tencent

Tencent Games is a leading global platform for game development, operations, and publishing. We are the largest online game community in China, with a presence in over 200 countries and regions worldwide.

Our portfolio includes over 140 games, with titles such as Honor of Kings, PUBG MOBILE, and League of Legends. We strive to provide a cross-platform interactive entertainment experience for over 800 million users.

About Level Infinite

Level Infinite is Tencent's global gaming brand, offering a comprehensive network of services for games, development teams, and studios worldwide. We are dedicated to delivering engaging and original gaming experiences to a global audience.

Job Summary

We are seeking a highly experienced Game Publishing Lead to join our Global Publishing team. As a key member of our team, you will be responsible for building great relationships with our game studio partners and collaborating with them to deliver AAA titles across multiple platforms.

Key Responsibilities

  • Follow AAA game franchises through all development stages, from initial concept design to commercial release and post-launch support/live-ops.
  • Oversee early product optimization, testing, and pre-release preparations, as well as all post-launch publishing efforts such as promotion, community management, user acquisition (UA), live-ops, and commercialization.
  • Lead our Brand marketing strategy from setting brand vision, game positioning, and global campaign roadmap to regional go-to-market execution of our live service/GAAS plans.
  • Act as the central point of contact, facilitating information flow and work collaboration among different regions to ensure the successful global release of the project.
  • Allocate publishing resources effectively, including human and budget resources across various regions and functions, implementing data-driven and efficient management practices to enhance project efficiency, data performance, and profitability.
  • Coordinate with other teams at Tencent and with external partners/agencies to ensure our projects progress to successful completion.
  • Be accountable for achieving key performance indicators (KPIs) including brand awareness, purchase intent, revenue, daily active users (DAU), and retention rates.
  • Work with one or more Canadian-based studios, including frequent international travel.
  • Drive quality in a collaborative and constructive way.
  • Be involved in strategic product planning, franchise, and lifecycle management.
  • Design and run market and consumer research studies to identify and measure market opportunities and define game positioning.
  • Ensure effective processes are in place for project tracking, including milestone reviews and feedback.
  • Support the studios to plan and execute the marketing strategy for their products.
  • Develop strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.
  • Coordinate with other teams in Tencent to leverage available services and know-how.
  • Analyze competitive products and new business opportunities and make recommendations to senior management.

Requirements

  • 10+ years' brand marketing, product management, or equivalent experience, shipping multiple titles across several platforms.
  • An excellent understanding of what is required to build and deliver AAA titles and franchises.
  • An understanding of F2P and live service/GaaS business models and best practices, especially in the European and American markets.
  • A passion for games and a keen eye for market trends and data, demonstrating the ability to identify and capitalize on genre or market opportunities effectively.
  • An open and flexible mindset, with strong collaboration and communication skills.
  • Excellent English language proficiency, both written and spoken, to serve as a working language.
  • Possess cultural awareness for both Chinese and Western cultures.
  • Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities, being resilient to pressure and capable of managing work across different time zones.

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