Digital Marketing Specialist for German Market
Vor 7 Tagen
About SHEIN
SHEIN is a global e-commerce leader in the fashion and lifestyle industry, offering high-quality products at affordable prices. With its headquarters in Singapore, the company has expanded its operations globally, employing over 10,000 employees worldwide.
Job Description
We are seeking a skilled Digital Marketing Specialist to join our team in Berlin, focusing on the German market. The ideal candidate will have expertise in social media management, content creation, and influencer marketing, with a proven track record of driving engagement and growth.
Main Responsibilities:
- Social Media Management: Oversee official Instagram and TikTok accounts, develop and execute effective content plans, monitor performance metrics, and provide insights for optimization.
- Content Creation: Develop visually appealing content, collaborate with internal design teams or external agencies, and maintain a content calendar.
- Influencer Marketing: Work with the KOC/Influencer Manager to identify and engage influencers, manage influencer cooperations, and measure campaign effectiveness.
- KOC (Key Opinion Customer) Management: Support building and managing KOC groups, foster advocacy and engagement, and develop WOM marketing initiatives.
- Campaign Management: Support planning and execution of social media marketing campaigns, monitor performance, and report on key indicators.
Requirements:
- Languages: Fluency in German and English (written and verbal).
- Experience: Proven experience in social media management, content creation, and influencer marketing.
- Skills: Strong analytical skills, creative mindset, and ability to stay updated on industry trends.
Salary Estimate: €60,000 - €80,000 per annum, depending on experience.
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