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User Acquisition Manager for Game Publishing
vor 2 Monaten
About Tencent
Tencent Games is a leading global platform for game development, operations, and publishing. We are the largest online game community in China, with a presence in over 200 countries and regions worldwide.
We have developed and operated over 140 games, providing cross-platform interactive entertainment experiences for more than 800 million users. Our popular titles include Honor of Kings, PUBG MOBILE, and League of Legends.
We actively promote the development of the esports industry, working with global partners to build an open, collaborative, and symbiotic industrial ecology. Our goal is to create high-quality digital life experiences for players.
About Level Infinite
Level Infinite is Tencent's global gaming brand, offering a comprehensive network of services for games, development teams, and studios worldwide.
We are dedicated to delivering engaging and original gaming experiences to a global audience, fostering inclusivity, connection, and accessibility. Our services and resources help developers and partner studios unlock the true potential of their games.
About The Role
As the User Acquisition Manager for Game Publishing at Level Infinite, you will play a pivotal role in shaping publishing and marketing strategies for multiple titles across PC, consoles, and mobile platforms.
You will work closely with our Campaign Manager and collaborate with studios, internal creative teams, and agency partners to develop and execute comprehensive user acquisition strategies.
Your goal will be to drive player engagement and growth through various advertising channels and partnerships.
Key Responsibilities:
- Data-Driven Strategy: Leverage expertise with various mainstream paid media, gaming platforms, and social channels to provide data-backed recommendations for user acquisition plans.
- Global Advertising and Paid Media: Spearhead paid user acquisition initiatives with a strong focus on efficiency, scaling existing paid channels, and exploring new ones.
- Creative Development: Regularly generate advertising material concepts in collaboration with studios and internal creative teams.
- Comprehensive User Acquisition: Explore and manage other user acquisition channels such as partnerships, influencer affiliation programs, and more.
- Measurement: Employ innovative thinking to measure success beyond last-click performance and assess marketing effectiveness across a wide range of metrics.
- Budget Management: Develop advertising budget recommendations and oversee the deployment of budgets in-market and in-channel to maximize impact and efficiency.
Requirements:
- Bachelor's degree and above.
- Excellent spoken and written English and an ability to work with high-performing international teams.
- Proven experience in user acquisition and paid media, preferably in the entertainment industry. Min 6+ years.
- Strong understanding of global advertising strategies, platforms, and metrics.
- Experience working with creative teams to develop compelling advertising materials.
- Data-driven mindset with the ability to analyze and interpret campaign performance data.
- Familiarity with various paid media channels and their applications to different game titles.
- Excellent communication and collaboration skills.
- Ability to think creatively and strategically to solve problems and drive growth.
- A real passion for the games industry with genuine interest and knowledge in games and latest trends in video games.
- High levels of initiative, energy, ownership, and urgency.
